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Internet users in the US watched a massive ten billion videos online in December, according to new figures from comScore.
The figures bode well for Internet Advertising companies, which are keen to develop this potentially lucrative market.
As expected, Google sites (including YouTube) received the most hits, with a total of 3.3 billion videos watched, representing 32.6 per cent of the total. Google was followed by Fox Interactive Media (with a 3.5 per cent share), Yahoo sites (3.4 per cent), Viacom Digital (2.3 per cent) and Microsoft (1.8 per cent).
Google’s dominance also partly explains why Microsoft is so keen to buy Yahoo, as together they would arguably be better-placed to take on Google.
“December represented a considerably strong month for online video viewing,” said comScore’s Erin Hunter.
“With the writer’s strike keeping new TV episodes from reaching the airwaves, viewers have been seeking alternatives for fresh content. It appears that online video is stepping in to help fill that void.”
On YouTube, 77.6 million US viewers watched 3.2 billion videos in December. Google is investigating various ways of implementing online advertising on the popular video sharing website.
Does putting two losers together make a winner, or just one big loser?
Microsoft CEO Steve Ballmer has declared that combining his company with Yahoo would make the internet marketplace more competitive by establishing a strong number two in search and search advertising.
Then again it, maybe it will just make a weak number two. Microsoft and Yahoo have both been leaders in their own fields but in search, they suck. Put them together and they will still suck, in a bigger way.
These days it’s search that matters and the customers are discerning about it. The key to success is not brand or scale but the quality of the algorithm, and Google’s is the best.
Maybe Microsoft and Yahoo together can invent a better search algorithm than Google, but it’s doubtful. They haven’t done it separately and anyway Google is now making so much money it is attracting the best programmers who are constantly refining the algorithm that Sergey Brin and Larry Page invented in 1995.
It was then called ‘BackRub’, named for the way the algorithm analysed the “back links” that point to a website. Now it’s called PageRank, after Larry Page, and although the algorithm has been refined and added to over the past ten years, at its heart the system still computes a recursive score for web pages based on the weighted sum of the other websites that link to them.
That was the insight of Brin and Page: that the number of links to a website that are generated by other human beings is a good way to measure relevance based on human concepts of importance.
The other advantage of Google was that it focused on search. That meant it has a beautifully simple website, with nothing but a good brand, a search field and – for the first few years at least – the number of web pages being indexed. That number passed a billion pages in April 2000, which made the Google search offering astounding and compelling.
In February 1994, a year before Brin and Page started creating their search algorithm, Yahoo’s founders, Jerry Yang and David Filo, working in a trailer at Stanford University California, started organising their own web surfing into links that they saved as bookmarks. As the list of links got longer, they put them into categories and then sub-categories.
It was a pretty useful bunch of links, so they created a web page to make them easier to use and available to others. It was called ‘Jerry and David’s Guide to the World Wide Web’. That soon became too long so they used an acronym: Yet Another Hierarchical Officious Oracle – that is, Yahoo
Word spread fast around the internet and Yahoo had its first million hit day in the autumn of 1994, which translated to 100,000 unique users. In April 1995 Yang and Filo got $2 million from Sequoia Capital, which had seed-funded Apple Computers, Oracle and Cisco Systems, and they were away.
So Yahoo is a directory site that added search later, when the company bought the Inktomi search engine in 2002.
Inktomi was developed in 1995 by Eric Brewer, at the University of Berkeley, and put more emphasis on keyword density than external links. It was a sort of wholesale search, designed to power the search engines of other websites, including AOL. In 2003 Yahoo also bought Overture, another wholesale search business.
Microsoft, meanwhile, was sound asleep, lying on the soft bed of the cash it was making from its Windows operating system monopoly. It eventually used the Inktomi/Yahoo search engine in msn.com, but basically Microsoft was caught out by Google’s advance in the same way IBM was caught out by Paul Allen’s and Bill Gates’ PC revolution during the 1980s.
The only other major search engine that survived the shake-out that followed the tech wreck is Ask Jeeves, later renamed ask.com, developed by Garrett Greuner and David Warthen. They had the idea of users being able to search using plain English questions; it was pretty cool, but never really took off, although Ask is still one of the top four search engines.
So there are four major search engines, but it’s Google, daylight, and then the other three.
The reason Google dominates is that its algorithm is still the most efficient – it most quickly searches the most pages and sorts them better than the others. It’s true that its brand is powerful and the advertising model produces so much cash that the company is a juggernaut, but those things derive from the quality of the search engine.
Google now is the market. Search engine optimisation (SEO) means manipulating or subverting Google to get a better ranking, and Google spends a fortune trying to maintain the integrity of its results. For example, there’s a ‘sandbox’ that you sit in for a few months while Google’s web crawlers inspect your website to make sure it’s kosher.
Brin, Page, Yang and Filo have themselves proved that on the internet scale does not matter – they succeeded when their businesses were small.
One day someone will challenge Google, but it’s unlikely to be Steve Ballmer.
US Search engine giant Google is to launch its own version of online encyclopaedia Wikipedia in a bid to increase its stranglehold over online advertising revenue
Google is building its own version of communally-constructed online encyclopaedia Wikipedia, which consistently ranks among the most visited websites in the world.
The internet search powerhouse is inviting chosen people to test a free service dubbed “knol” to indicate a unit of knowledge, vice president of engineering Udi Manber said yesterday in a posting at Google’s website.
“Our goal is to encourage people who know a particular subject to write an authoritative article about it,” Mr Manber wrote. “There are millions of people who possess useful knowledge that they would love to share, and there are billions of people who can benefit from it.”
While Wikipedia lets visitors make changes to its online pages, trusting that people with accurate information will correct errors and misleading entries, Google is inviting folks to author their own articles.
Technology queries dominated the list of fastest rising overall search terms of 2007.
Unsurprisingly, Facebook topped the list in a year when the social-networking site gained critical mass and snowballing membership. It was followed by video-sharing site YouTube, and competing social networks Bebo and MySpace. Interestingly, a number of child-orientated websites also ranked high on the search list: Club Penguin, in which youngsters adopt a penguin cartoon character and interact with other members through the snowy virtual world, was number five on the list; and StarDoll, a website that allows you dress cleverly sketched pictures of celebrities in the latest fashions, made an appearance at number seven.
Wikipedia, Gumtree and eBay made up the remainder of this category, and arguably demonstrate that people perhaps do not know how to use search engines properly – most of these websites simply need a “.com” added to the end of their name in a web browser to take you straight through to the site, and yet people persist in circuitously accessing these pages via Google rather than by going straight there.
Gadgets, celebrities and strange diets top Google’s list,for the first time, the internet search giant has produced a city-by-city list of the most Googled words across the UK.
Google by area: Farnborough inhabitants are looking for love while London seeks shopping info
People in Gateshead searched most often for “Gordon Brown”, while those in Oxford Googled “David Cameron”. The inhabitants of Swindon are either suffering from a crimewave or are closet Sting fans – the most searched-for term there was “Police”. Bristolians searched for “takeaway” most often, while it was “love” in Farnborough, “shopping” in London, “holidays” in Bletchley, and “weather” in St Albans. “Beer” dominated online search habits in Cambridge, while in Sheffield it was “baby”.
Fun-loving residents in Nottingham searched for “party” most often in 2007, while the ever-optimistic folk of Leeds searched for “sport”. In Edinburgh, “Xmas” was the most searched-for term of 2007, rather suggesting that no-one used the internet in that city before November.
Recently, a conference was held in Las Vegas, the Publishers Conference (pubcon.com). Lots of discussion around search marketing and opportunities to generate traffic and business online: Link building, universal search, local search, social search, personalized search, web 2.0, social media optimization, content strategies and much, much more.
One of the top videos that came out of the conference that’s available now is the Matt Cutts interview for top SEO advice. You will also find more tips on WordPress and its recent release.
Lastly, some tips on YouTube and Google Video optimization, which is important for possible massive exposure.
Watch the video here
Maybe it’s a symptom of Christmas shopping fever, but the struggle between Google, Yahoo and Microsoft for Internet Advertising dollars seems to be hitting a new high.
Google, the top dog in the online advertising kennel, taking part of the growing trend for online shopping by offering a number of deals tied up with its Checkout purchasing system.
For each $1 spent by American consumers, it is offering two frequent flyer miles on seven major airlines, and is also offering discounts of between $5 and $50 at many different merchants, the New York Times reports.
eBay, whose PayPal system is Checkout’s chief rival, also has top deals with brands like Toys ‘R’ Us and Hewlett Packard.
Google’s deals are sure to drive sales and bring its share price closer to the $900 predicted by Credit Suisse.
Meanwhile Yahoo is looking to capitalise on internet retail, although its hosted shopping services suffered outages on Monday (November 26th), traditionally one of the busiest shopping days of the year.
The problems were down to heavy holiday traffic, with perhaps even the leading internet companies underestimating how many consumers would flock to the web to make their Christmas purchases.
This is symbolic of the massive audience for internet advertisers.
Meanwhile, commentators are predicting that Microsoft may buy Yahoo, or that Yahoo may buy AOL, in order to compete more effectively with the behemoth that is Google.
“Google has locked up the number one spot in the sector, and the market won’t support more than three competitors,” said Henry Blodget writing in the Silicon Alley Insider.
Search marketing can improve your website’s position on Google and the other search engines.
Google shares are set to reach $900, boosted by Internet Advertising.
That’s according to financial services company Credit Suisse, which has raised its target price from $800 to $900 due to anticipated growth over the coming five years in online advertising.
Google’s shares rose by more than five per cent on the news, eventually settling at three per cent higher ($645) on the Nasdaq.
Should the search engine’s takeover of internet advertising firm DoubleClick be finalised, Google will be able to consolidate its already strong grip on the online advertising market. Advertising on web-enabled mobile phones is set to further boost the company’s cofers.
Credit Suisse analyst Heath Terry told Reuters: “We believe that search is a natural monopoly business and expect that over time Google will continue to gain share until they have effectively reached 100 per cent.”
He believes that Google’s search business can grow at the astonishing rate of 38 per cent a year over the next five years.
Search marketing is an effective way for website owners to boost their online presence.
A new poll from market research firm Harris Interactive shows that computer usage in the US has increased more than any other kind of leisure time activity.
This means that there are more Americans online, more often, spending money and presenting a fantastic opportunity for internet marketers.
Computer activities are now the fourth most popular thing to do, after reading, watching TV, and spending time with the family.
The proportion of time spent on the computer is nine per cent, compared to 29 per cent reading, 18 per cent watching TV, and 14 per cent with the family. Other popular activities include going to the movies, fishing, gardening, and walking.
However, it is computer activities that have enjoyed by far the greatest increase since 1995, growing from two to seven per cent. Meanwhile, TV watching has declined from 25 per cent to 18 per cent over the same period.
At the same time, more money is being spent on internet advertising, as companies shift their advertising budgets from TV and other media such as newspapers to the web.
A clear example of this is the fact that Google’s advertising revenues have now overtaken those of ITV1.
Mayhem breaks out as Google updates its PageRank, Yes a few sites have lost a few digits off the little bar, but some have gained.
Yes it seems to be aimed at websites Google thinks sells links and passes juice, what is the big deal?
Remember once upon a time I was the Googleman, only my signature, a promise, high court injunction and a few $$$ to keep my mouth shut for a few years kept me quite on revealing the SECRETS.
Whatever, PageRank is nice to have, BUT is it the be all and end all, NO.
I have had sites listing #1 for years with a PR2 and only got that through DMOZ, SERPS is what counts, no secrets, good content that is relevant, good internal linking and a few good inbound links should see you list.
Anyway back to the latest update, SERPS have been affected this time, especially if you have links from sites google has penalized, I am sure these will surface over the next week or so, I am seeing these now on a few websites already, no doubt we will have blogs and stories and screams about this next week.
Get it straight, Its not against the rules to buy links, if you buy for the right reason, traffic and not trying to shaft Google for PR or better SERPS, if you do then expect to suffer the rath of the BigG.