Browsing "internet news"
Well they’ve gone and done it. Google, has launched their newest product, Buzz. What is Buzz? Buzz is basically the same as a feed that you would get from your friends list from Twitter or Facebook, with the added bonus of not being spammed by all of those people you invited to play Mafia Wars etc.
Buzz only tracks feeds from the people you contact within Gmail, and you can even restrict the flow of information again, to send/receive only bits of information here and there if you see fit. Buzz is currently tied into Gmail, with an idea of integrating into Wave, and Latitude as well. Want to let all your friends know which Starbucks you’re at? Just fire up your Nexus phone and Buzz about it, and they’ll know that they’re across town at the wrong shop (or you are).
It’s the newest push into the social media market for the search giant, one which has some fairly deep implications in terms of optimization. It’s just one more feather to add into the cap of your marketing plan, as it rolls out over the next few days, be sure to check your public/private settings to ensure you’re “Buzzing” all of the people you want to know what you’re up to.
In the words of Brin after being asked if Buzz is to compete with Facebook:
“We look at Buzz as part of a longer-term evolution and trying to put together the best set of features and compelling elements to make this really successful, both from a technical point of view as well as from a social point of view.”
Google put it’s foot down on censoring it’s search results within China after the hack attempt on it’s mail system. A portion of the population praised the company, citing that it’s an important step within the social structure and evolution of Chinese society. While others panned the giant, using examples that they are only retreating since they couldn’t topple the local favorite engine, Baidu.
In the occurence that Google makes it’s departure, a search site going by the name “Goojje” (“big sister”) appeared to apparently appeal to Google’s (“big brother”) sense of responsibility. The sister site mimics it’s brother, using similar color and style elements; and it’s come to light that brother doesn’t like the flattery.
“Google accused Goojje of infringing on its trademark rights, saying the logo of the Chinese website could make users believe it was authorised by or linked to the US company.
In a letter sent to Goojje by Google’s lawyers, the US Internet firm demanded the Chinese site stop using the logo by Monday.”
Goojje appeared online last month after Google announced it wouldn’t stand for censorship within it’s results any longer. They say imitation is the sincerest form of flattery, but “big brother” decided that playing copy cat wasn’t fun anymore.
With the trend online leaning towards social media as a communication medium for the masses, should it really be any surprise that even CEO’s are announcing their resignations with these methods? Sun Microsystems CEO Jonathan Schwartz, announced via Twitter, that he’d resigned his post. Not in a news release, not in a formal announcement in the papers, Twitter.
In another, unrelated story, it’s been found that the youth of this generation (12-29) are straying from the idea of blogging, citing reasons such as, it’s time consuming, people will just get disinterested, etc. Strangely however, they’re not flocking to Twitter as most may think, but using mobile messaging and browsing means; over half of 18-29 year olds using mobile technology as their main means of online activity.
No, this doesn’t mean SEO is dead, dwindling, or disappearing anytime soon. In fact, it means you need to focus on it even more than ever before as time rushes on. The internet, and it’s generation, evolve, adapt, and absorb information faster than any other before it. Attentions spans are shorter, but if you provide the quality, loyalty is also higher.
The world has always moved, inexorably towards it’s digital embodiment, and that growth is becoming faster each year as technology improves. It’s an age of (mostly) free information exchange, whether it be in business, or socially exchanged, and if you’re not findable now, presenting your best face to the world, you’re going to get lost as the wave grows.
The future isn’t coming, it’s already here. Just like nature wipes out those species who don’t evolve, the same will happen online, if you don’t catch the wave, you’re going to just get swept away. Let Fresh help you stay the course, and instead of being swept along, lead the pack and find yourself on top where you belong.
It’s had it’s time in the sun, and with the merger on the horizon for Yahoo with Microsoft/Bing, ComScore has let some numbers show from the past year. And while the numbers are mildly surprising, they’re not shocking at all. Introducing the up and comer, the new kid on the block; Facebook.
Facebook is well on its way to taking Yahoo’s spot as the third largest Web property in the world. Last summer Facebook took the No. 4 spot globally, displacing AOL. In December, 2009, Facebook attracted 469 million unique visitors, up an incredible 31 million visitors from the month before.
For perspective, in a single month Facebook gained as many new visitors as Yahoo did all year.
For the year (2009), Facebook grew by nearly 250 million uniques. A repeat will be difficult in 2010, but even at half that pace, and Yahoo remaining stagnant, Facebook could overpass Yahoo within a year to become the third largest site in the world. Passing Microsoft (No. 2) or Google (No. 1) in unique visitors will take a little longer.
By other measures, Facebook is already larger than both Yahoo and Microsoft. Its pageviews grew 141 percent last year, nearly double Yahoo’s (down 2 percent) and Microsoft’s (up 54 percent). Google is still the largest pageview generator on the web. With Facebook growing monthly by such leaps and bounds, it is only a matter of time before it catches Googles numbers in pageviews though.
There are millions upon millions of pages on what to do, what not to do, how best to do it, and everything in between. There are articles about paid results, organic results, how their way is the best way, or that they know the key ingredient in order to make you list on page 1, every day of the week.
Why should you be concerned? Why do you, as a businessman, need to care about search engine optimization? Lets look at some very basic facts about business in the 21st century.
In the late 90s, the internet was making it’s way into homes all over the world. It was the era of the dot.com business model, and it set in motion some of our, now, day to day uses. From the explosive exchange of the bubble, and the beginning of the new milennium, a dramatic shift in business occured. The world, had begun it’s shift into the digital plane. Google didn’t create the internet, it didn’t organize it (in the purest form of the word), nor did Microsoft, Yahoo, or any other search engine out there. All they did, was assign a system of checks and balances in order to create a semblance of order. The web will always be a mass of information, random pages, it is the digital manifestation of the chaos which comes with allowing everyone a voice.
There were a few models of trying to assign some order, AOL, Ask Jeeves, Google (in it’s infancy), etc all have the same basic premise in mind; a user friendly way to find your interests amidst the storm.
Fast forward to today, and the marketing model has changed drastically from even 10 years ago. Traditional media advertising, radio, newspapers, mail, isn’t nearly as effective as it once was, while search engine optimization, social media marketing, pay per click advertising, has replaced them in effectiveness, and in market penetration. There are really only 2 search engines now worth mentioning, Google and Bing. And, I’ll just let the graphic below answer any questions you may have in regards as to who has clear dominion.
So as a business person, you have a choice. Stick with struggling traditional media advertising and live off of the breadcrumbs which trickle in. Or, step into the web, with a presence, authority, and a page ready, willing, and able to serve your customers and visitors and thrive on the fruits of your labor. The team at Freshtraffic, has been leading the way online in the days before the bubble. With our help, you will be heard.
With the quake in Haiti, there’s been a massive outpouring of interest in Google trends, as some want to see the extent of the damage, some looking for friends/loved ones, some looking to help in any way they can.. and then there are the not so noble.
The black hatters, the spammers, those who embed code within pages to trick you into thinking that you’re clicking through to an agency wanting to help in light of the crisis, when all the website is really designed to do is.. well who really knows? It could be to silently install malware on your computer, it could be to just accept your information to build a saleable database of peoples names and numbers. The pages will only be findable in the engines SERPs for a short time, before they are actively removed, but some will still click on them under the false pretense that they’re helping the victims in Haiti.
Black hat SEOs are in the business of generating bursts of traffic, to targetted pages. They’ll use every trick, scam, and loophole that they can to either steal information, install malicious software, or what not. So how do you know what a genuine link is, and isn’t? Well first off and foremost, if you truly want to help just visit www.redcross.org and follow their links to lend your aid.
But how to spot a blackhat link, and a genuine link? First and foremost, before clicking any link returned on the SERP for “haiti earthquake donation”, seeing as it’s a very hot trend at the moment, check the specific URL (written in green, at the bottom of the description) before hand. Take for example, the American Red Cross’s URL and description for their site currently :
American Red Cross
Earthquake in Haiti. Posted in Press Releases, 01/14/10 … See larger map by visiting mGive You can donate $10 to Haiti relief by texting “Haiti” to 90999. … www.redcross.org/
A well known agency & website title, intelligible description (not spammy), and the actual link being a .org, further lending to it’s credibility.
Now as for a blackhats spammy/scammy version:
Haiti Earthquake Donation
13 Jan 2010 … $250000 Donation to the Red Cross Haiti Earthquake Fund . Donate to help Oxfam’s emergency response in Haiti.Posts Tagged ‘ haiti earthquake …
The title reads that they have the noblest intentions, but the description text is very spammy, and adding the biggest red flag, the url listed at the end. A properly written URL wouldn’t contain “?q=” as part of the code. What that portion of the url does, is it acts as a redirect from the link you actually click. By clicking the above link you’ll be sent to who knows where, but it won’t have anything to do with helping those in need in Haiti.
Taking just a moment to read the expanded URL that is listed in the results, can save you immeasurable amounts of grief at a later date. In the end, black hat SEOs take advantage of the true victims, exploit people who genuinely want to help, and if they’re piggybacking a genuine website like above, it hurts their reputation online as well. All to give you a trojan/worm/virus to infect your system, and steal your personal information.
Google has published some additional demographic data on their search numbers, and they serve to prove that Google still going very strong, as the king in search. A few of their results are as such:
Google users in the US making more than one query per day: 7 out of 10
Google users in the US making more than 10 queries per day: 1 out of 7
Average amount of time it takes a user to finish entering a query: 9 seconds
Average amount of time it takes Google to answer a query: Less than 1/4 second
Number of search quality improvements made by Google in 2009: 540, ~1.5 each day
Google result pages that show a map in search results: 1 in 13
70% of US Googlers are making searches, and of those users 14% (1 in 7) of them are making more than 10 searches a day. Taking into account the size of the US population, that’s a lot of pages being crawled per day.
Throw into the mix that within 10 seconds (average) searchers get their results, you can start to appreciate the amount of work and stress that the Google data servers go through on a day to day, minute to minute basis. The proof of all of that work, is provided as well; quality improvments made per day. 1.5 improvements per day were made to make your results come up faster, and more relevant.
Local search has always been a key point for any business wanting to seriously implement SEO into their advertising and marketing plans. Taking all of the users searching in mind (70% of US searchers), generating and receiving a search every 10 seconds or so, out of all of those searches, 8% of them (1 in 13) have a Google Map location listed. So if you have a street address, and don’t have a Google map location, just get in touch with the Freshtraffic team to help you capture this lost audience.
It’s known through out the industry, organic search engine optimization is the best return on investment (ROI) form of online advertising out there today. But it takes time for your investment to mature and generate the traffic and interest you deserve to your website. The new year has only just begun, it is time to stop being lost beind poorly optimized, poorly coded websites and for Google to introduce you to the world. Let Fresh show you the way.
At the beginning of each new year, the Consumer Electronics Show (CES) is held in Las Vegas, where companies can show off their newest product. Whether it be hardware, software, home use, auto use, and etc, the newest and brightest can be found under their roof.
One of the early presenters, Ford, announced discussions that the company has had with Google, in regards to using it’s Android mobile operating system, for use in their new vehicles as it’s entertainment and communication platform, Sync, is compatible with it. It’s a very, very interesting idea, as Ford has lead the charge in customizing the digital techonology available in automobiles today. Their vision, drivers can customize their vehicle via apps saved on smartphones which plug *directly into their car*, run onboard systems (ie:Sync), offer turn by turn GPS, and hands free phone calls for starters.
Also considering being built into their vehicles, Ford pointed out their on board Wi-Fi system which provides wireless internet access to the passengers in the vehicle on 3G broadband products, like smartphones. Building a “Park only” available web browser into the vehicles software, just adds to the possibilities of convenience.
Imagine, being at home conducting a search on a product you’d like to buy. Upon reading reviews, and making your choice of which to buy, you learn of a local business which sells your desired merchandise. Plugging your smartphone into your computer, you download the map/gps directions to the store, as well as the phone number, just in case. Hopping into your car, you plug in your smartphone, and begin your trek, following the directions saved by the GPS app on your phone, you reach your destination, make your purchase happily, and go home to enjoy it.
A car, powered by a Google OS, assisted by apps on a smartphone, can direct you precisely where you need to go, everytime. And, the car, can call the destination hands free, if you need assistance. And how about adding another twist to the mix, with Google unveiling their own smartphone at CES this year.
More and more.. it’s a Google world.
Doom and gloom! SEO is dead! Google won’t care about your effective optimization anymore!
Noise is being made by the little guys about Googles new display tendancy which is incoming. Google announced recently that they’re going to start displaying search results based upon each individual users history, irregardless of being logged into a Google account or not.
A basic rundown of how it’ll work:
User searches for “blue suede shoes” and gets their results, for arguments sakes we’ll just call them A, B, C, D, E, representing the top 5. In that showing of top 5, based upon the descriptions given, they decide that C, is most relevant to their purposes, and click on that link and browse that site. Now, should that person search for “blue suede shoes” again, the rankings may look more like this: A, C, B, D, E. Google will assign a tad more authority to the previously clicked link, specifically for that user.
Does this mean all of a sudden that all SEO is worthless? Quite the opposite really, if anything it’s more important now than ever before. If your site isn’t engaging enough, or relevant enough to be listed initially, why should a user click through to your site?
Having the quality, building up your authority, being relevant, now more than ever proper optimization; both on and off site, is exceedingly important. There’s no time like the present for a Fresh start.
Search engine optimization experts, Fresh Traffic, has an entire toolbox of SEO services in which to assess, and address any and all of your websites woes. An initial consultation by Fresh would look somewhat like the following:
1) Initial breakdown of your website: We’ll deconstruct your site, and decide from a look at some key points as to whether or not your site is hindrance or not to your efforts. If, worst case scenario, your website is an issue, we have a team at Fresh which is trained in building sites with search optimization in mind.
2) Content: We’ll work over your content with you, pointing out solid phrases and determine your keywords with you. After our due diligence, we’ll work with you to mold your content, pictures, text, etc, until you become a prime authority in your niche.
3) The Fresh edge: Where the real work comes in, the team here at Fresh will monitor your site, using in house technology and methodology will address issues which may rear their head to try and stop your inevitable climb in rankings.
The team at Fresh Traffic, has been in the SEO biz well before SEO (search engine optimization) was a buzz word in the advertising field. Google was a dream in a Stanford basement, and Internet Explorer ruled the Internet browsing world. Fast forward 15 years, SEO is on the lips of every intelligent marketer, Firefox, Opera, Safari, are all synonymous with browsing, and Google is getting ready to take over even more of the world with their promises of their foray into the telecommunications market.
Where will we be in another 15 years? Drinking water from the moon perhaps? One thing is for certain, the world *will be* online, in an ever increasing desire for knowledge. And Fresh Traffic will be there, ever at the forefront of search, whether it’s real time, or semantic, Bing, Google, or what ever new engine should decide to come take a bite of the cash cow that is online marketing; Fresh will be there.