Browsing "internet marketing"
The Internet has taken another Winnipeg victim in the battle of the medias.
The Winnipeg Free Press announced recently that it was ending its Sunday edition due to lack of readers.
Simple, new consumers are not interested in reading dinosaurs anymore, They want media on their terms and on their devices 24/7.
Yes Winnipeg the world has changed.
The Free Press like many other newspapers have seen the ad revenue mountain getting steeper and steeper to climb with each passing day.
The smart players are taking their advertising dollars and getting online, Why? because they want to be where the eyeballs are.
The Internet is surpassing all other media channels in it’s wake so why not get on board? better late than never and you get measurable results in real time?
If your looking for internet advice in Winnipeg, call the experts at Fresh Traffic, we deal in website eyeballs.
Web analytics is easy. Actually incredibly easy. Assuming the desired outcomes are changes that will positively impact your site (what other purpose can you think of?), you’ll find that even complete analytics beginners can drive surprising value.
Web analytics is made this easy because your site has more issues than you’d care to admit. Starting with some metrics like bounce rate by landing page, it’s a walk in the park to identify a host of issues with your site, your marketing plan, your calls to action and more.
Bounce rate aka. percent of single page view sessions (times where users enter your site and leave almost immediately) is the online version of your wife saying “hell no” when you walk up with that new shirt you thought was so snazzy. Don’t take it personally when people reject your content, especially when you think it’s great. It isn’t a personal jab. Just get past it and change it for the better. Test it using a website optimizer. Your site is there to make you money, not generate pride points.
Web analytics is also easy because you can learn as you go. Almost all of the insights you will come across in your web analytics journey are a result of you saying, “Interesting..” Then you dig a little, find an answer, and come up with a new way of doing things. It’s often full of surprises, your findings when you’re digging through Google Analytics or any other tool, because what you’re really looking for are things that you don’t expect.
Whether you’re a seasoned veteran or a complete newbie, you’re going to have to dig in and figure out what’s causing that drop in page views per session or conversion rate or video completion rate or whatever else you’re measuring, and it’s almost always going to be a learning experience. The conclusions and efficiencies that come from the seasoned veteran may be superior, but the newbie can definitely hold the fort, much more than we often give them credit for.
Apparently it has been discovered that the BBC have been paying Google to place its website at the top of listings for a series of keywords, as part of its internet marketing plan.
With a guaranteed £3.5 billion revenue each year, the BBC holds a strong position in the market obviously, making its competitors struggle. It is said that the BBC has been paying Google – as part of a £100m marketing spend – to improve its search ranking. The corporation itself recognised the importance of high Search rankings and stated:
‘ Promoting content like the Mercury Prize online is an effective way to inform the licence fee payers who will want to watch it or read about it’
The BBC sees a huge opportunity in capitalising on Search and making sure it is achieving top organic search results.
One of the things most search marketers will (and should) tell their clients is that a top result in Google cannot be bought. Therefore the news is quite surprising. There are rumors that in some cases deals can be made with Google, but there hasn’t been any real proof. BBC had a deal before with Google, where they had put up content on YouTube.
Still, if the rumor would be true, it would be a big thing. It could however very well be another case of a reporter not knowing the difference between an organic or a paid result.
Often the success a company experiences in growing their brand rests in the resources they allocate toward marketing. How much and where are normally the questions that follow. In the past, the question of “where is my market” was often a major determining factor in deciding which form of media to choose. Are my potential customers reading the newspaper or trade magazines? Are they tuned into the radio? Will bus ads or billboards be enough to capture their share of mind? With 90% of consumers now searching the net before making major purchases, this age-old question has been answered.
The purpose of search marketing is to place a company’s website in a position of high visibility on the search engines for key terms that are relevant to they type of products or services that company may offer. Anytime a consumer is searching on the web for a specific product or service, it is because they are in the market to buy. The companies that invest in positioning their websites atop the search engines will have the first opportunity to present their products/services to that qualified audience, therefore giving them first chance at the sale. When optimized correctly for the key terms a company wants their brand associated to, their website acts as a 24/7 salesperson, capturing the attention of the consumer while they are in the market to buy. For this reason, search marketing is a very cost-effective strategy for any business in any geographic market.
Traditional media or mass media is much more expensive in comparison because it is looking to scream out a message to a large audience hoping some of them are in the market for what they offer. The louder the shout, the larger the expense, still with no guarantee that anyone in that audience will be looking for what they are selling. If a company shouts enough, of course the one effect is that people may gain recognition for their brand, which could lead to them using their company in the future. However, the effect is less than if you are there when the consumer is actively looking.
In addition to the repetition required for traditional media to be effective, it also is costly to shout across a larger market. On a local level, traditional media has a much greater opportunity for success with success measured as return on investment. However, once you move into national, and certainly global markets, search marketing is where a company will see the greatest opportunity to turn eyeballs and ears into qualified leads.
As a whole, a company will see the best return on investment by allocating their marketing dollars to an SEO professional that will position their brand directly to those consumers actively in the market for their products or services.
Why spend dollars on TV, Print, and Radio if your company keywords are not also found on the first page of the search engines? If you’re not found, then you’ve advertised for your competition. We bring to market the most effective tools in generating cost-effective search engine results and we are committed to constant research and monitoring of the search engines’ algorithms so that our clients can act on them before their competitors.
An upgrade from your local Winnipeg Internet Marketing firm is Fresh Traffic. We serve clients around the world and deliver excellent performance. We can reach your target market more effectively because we have the experience and proven strategies. You can leverage our productive capabilities from optimized content, analytics, on-site optimization, viral marketing with video, and more.
The economy is a troubling factor however there are immense opportunities via the Internet. Search engine optimization in particular, when done well, can breathe new life into your sales volumes and help you maintain visibility with old and current customers.
It is a difficult challenge to dominate search results and be seen on the Internet. With our years of Internet marketing experience, we are the right choice of Winnipeg marketing companies. We work for several major marketing companies delivering the level of results they must have.
Internet Marketing is one of your most important aspects to having an effective website. We hear countless clients telling us that they have spent thousands of dollars on developing their website but they still cannot be seen online.
Internet Marketing is the piece of the puzzle that joins your development efforts with actual sales. At Fresh we closely follow and master the trends that are used by search engines to index and identify websites. This allows us to place our clients’ websites in the first page of search engines’ results and connect them to their target market.
We specialize in Internet Marketing in the forms of Search Engine Marketing, Search Engine Optimization, Pay Per Click advertising campaigns, E-Commerce, Web Analytics, and Web Market Research. These areas of Internet Marketing are complementary to each other and, with the right balance, can be very effective in helping you achieve your web goals and marketing targets
To learn more Contact us Today (1) 204.942.4200
Optimizing your site takes time, effort, and knowledge. If you’re willing to take the time and learn, apply the effort to your site, then allow this little bit of knowledge to help you with those first few baby steps into the internet jungle.
We’re going to go way down to the beginning..
Keep your site friendly for the engines, there’s a ton of scripts, code, and fancy tricks that look great, but the search engines will pass over. Be careful with these common search engine obstacles
* Flash sites/elements – Some web designers love it, site visitors have a love it or hate it feel, and most importantly, search engines cannot read it. If you are determined to incorporate flash into your site, be sure to also include keyword text for the flash page/elements. Home pages and entire sites done entirely in flash are completely invisible to search engines. What is the value of a site that is invisible to the spiders?
* Dynamic URLs – Typically these urls are associated with a database driven website (www.yoursite.com/143?=5aswe for example) Although the engines can read them, they won’t dig too deeply. Simple URLs are Google/Bing/Yahoo friendly URLs.
* Write for People, not bots/spiders
Is your website an effective marketing or sales tool? Or has it been crammed full of keywords and doesn’t read like a person has written it? Once you’re able to get visitors to your site, compelling, relevant content will keep them on your site. Possibilities include making a purchase, sign-up for news or promotional email letters, add the site to their bookmarks (to make it a regular reading stop), add your site to their Twitter or Facebook accounts, etc.
Short, simple, and extremely basic. The above points are merely a drop in the sea of SEO, but seeing as every website out there is just another fish, why not do your best to be the hunter amongst the prey?
More to come..
Understanding what your competitors are doing in terms of online strategy is an absolute priority when launching a new website that is entering a competitive space. By knowing what your rivals are doing in their SEO and social media space, not only will be able to discern their online marketing strategy, but you can also emulate what is working for them, and generate internal ideas to stay proactive.
Furthermore, by understanding what your competition is doing in terms of on-site SEO, link building, social media marketing, developing third party properties and other search marketing tactics; you can also identify tactics which are working from them (or not working for them), that you can improve upon, and thrive from in your overall marketing strategy.
And who doesn’t love pretending to be a spy every once in a while?
The first step to identify your competition is by checking out the search results for your keywords for which you’d like to be listed. Do not look only at keywords which drive the most traffic, but also the longtail search terms.
After you have identified the sites you need to monitor as part of your intel, start looking into the on-site SEO factors which help them rank in the search engines. You may find not only what they are doing right, but what you are doing wrong. When forming a competitive SEO report, it’s suggested to include your own site in the report and even having a third party have a look at your results, say an SEO consultant.
Not only do onsite tactics assist with the ranking of a website, but more importantly the off-site SEO tactics benefit the competitive advantage to boost a site from the bottom of the front page on Google, into the top five.
By discerning the off-site SEO tactics, and social media tactics, you can get a strong sense for the link building strategies, their participation in blogs, sites they may own which are harnessing social media traffic, if SEM is working for them, and their standing on Delicious, Digg and in vertically targeted social networks. All of these factors have a direct influence on search engine rankings and you will not only learn what your competition is doing, but you can find, and use what they are not. And by identifying these holes, oversights or even genius ideas … and applying them to your marketing strategy, you can propel yourself within your industry.
This can be a lot of information to monitor, and you’ll probably want to add more industry specific terms to your research dependent upon how SEO savvy your market is. But in the long run by documenting this information now, and revisiting it, you will have a pinpoint idea of the tactics your rivals are utilizing, which they are not, and even what they are changing to keep up.
Some additional recconaissance you can do, monitor their listings on job search engines to identify the internal positions they are hiring for or have, like SEO Manager or Social Media Marketing Assistant. In this way, you may gather some insight as to what they are planning in the future, which may assist you with getting the jump on the competition.
If you need any help with the tools needed to perform a lot of this research, feel free to contact Freshtraffic and we’ll be sure to assist you.
It’s that time of year here in Winnipeg, the summer is coming to an end, (not sure it ever started this year) and company’s start looking to the budgets for the coming year ahead.
Advertising, New websites and of course the new buzz words in Winnipeg, SEO, Internet Marketing and Social Media for the Internet.
STOP RIGHT THERE!!! BUYER BEWARE !!!!
You do know that every web shop, graphic designer, marketing department and web design company have become experts in these fields in recent months.
Yes you can read online, or buy the book and it will tell you everything.
People it is BALONEY.
If the company you are talking to are any good they will list on Google at the very top for what they do. example
A Winnipeg Web Design Company should be at the top for Winnipeg Web Design
A Winnipeg SEO Experts Company should be tops for Winnipeg SEO Experts.
Don’t forget people can buy an advert on a Google paid listing for these terms, BUT it doesn’t mean they are any good, CHECK the true organic listings down the left side, this is where Google list’s it’s trusted results.
If a company is there at the top for what they do, you should be pretty good, if not BEWARE.
Internet Marketing, SEO are the new gravy trains for Winnipeg and Canada and every Tom, Dick and Harry wants a taste.
Simple rule, if the company lists on the search engines top pages for what they do then the proof of the pudding is in the eating.
The Gap has chosen to forgo traditional television advertising for its new fashion line, instead opting for social media as its marketing channel.
Born to Fit, a new line of denim wear, will be using Facebook as its main advertising channel in order to reach consumers.
Created by AKQA, the campaign will feature banner ads placed on blogs to state what each page is there to do. The banners on popsugar.com – a lifestyle and entertainment site – state the journal is ‘born to strategise’.
Although the campaign will also use more traditional marketing methods such as cinema, print and outdoor ads, their purpose is to send more consumers to the Facebook page. Once there, users will find a video of Rada Shadick – Gap’s fit engineer – explaining the inspiration behind the new line.
Experts in the online marketing sphere recently suggested that it was necessary for digital advertisers to harness the power of social networking as it offered good campaign opportunities.
Brought to you by FreshTraffic – experts in Search Engine Marketing & Internet Marketing.
It is flattering sometimes when your peers write nice things about you, the International Business Revue said “While Jerry Booth’s reputation speaks for itself I would recommend that if anyone has the opportunity to work with Jerry it could prove to be one of the best decisions that you could make to take your business to the next level”.
At least someone appreciates what we do if you need the tools to lead with your best foot first, call us today for Fresh Ideas