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Browsing "internet marketing"

Google and its “Partners”

Feb 12, 2010   //   by FreshTraffic   //   Google, internet marketing, online advertising  //  144 Comments

There’s a number of facets to successful online marketing. Being able to recognize those which are worth the time and effort and which are best left on the wayside can mean the difference of long term financial freedom, or scraping the insides of your food tins.

Ok, perhaps I went a little dramatic with the variance, but to expand on the metaphor, online advertising techniques range from as complex and involved as organic search engine optimization (SEO), to the relentless upkeep of social media marketing, and the immediate exposure capability of pay per click SEM (search engine marketing) campaigns.

The following excerpt is old news::
“Yellow Pages Group has entered into a new strategic agreement with Google to become the first Canadian based reseller of Google AdWords. Under the agreement, Yellow Pages Group will be able to provide its 425,000+ advertisers with setup and consulting on Google AdWords campaigns.” 10/2007
but I mention it because of some of the points made within the statement, that while aren’t untrue, aren’t entirely transparent in meaning.

To summarize the paragraph, what’s being said is basically Yellow Pages Group set up an agreement with Google, to sell Adwords ads. That’s it. Nothing fancy about it, no consultancy with Google, apart from their own staff writers at Yellow Pages, no partnerships with Google or the like. The way it would work is fairly basic, you call Yellow Pages, tell them the adwords you would like to target, and they tell you the cost per click (CPC); say $5 for example. If your ad copy is better than the others, and someone clicks your ad, you pay $5 for that click through. Ideally of course, at that point the visitor buys what ever product they’ve clicked through to see, and you can recoup your CPC. If they don’t buy, well you need to break some eggs to make an omelette right?

Adwords programs are fairly easy to setup, but require consistant upkeep. CPC can fluctuate day to day, depending on the news, product availability, or niche marketing just for example. Resellers are in the business of making money at what they’re selling. That $5 Yellow Pages Ad they may have only paid $2 for to Google as an example.

There are banners, web page logos, designs, etc which some have used to try and label themselves as Google partners. To be very clear, if Google likes what you can do, they won’t partner with you. Sorry to burst the bubble, but if you’re that good at what you do, and you spark Googles interest, odds are high that you’re going to be having a nice, long, paid vacation.

Pay per click advertising is a quick way to brand a new website, provided you have a competant person at the helm to maintain your account. The force behind Freshtraffic, had his hand in developing the PPC/Adwords system, if ever there was a time to use the term Google Partner, this would be the closest instance to which it would apply.

SEO is no exception, you get what you pay for

Feb 3, 2010   //   by FreshTraffic   //   internet marketing, seo, website optimization  //  Comments Off

Caveat emptor “Let the buyer beware”, a latin phrase which basically means you get what you pay for. Sure there are deals to be had, sometimes you find the diamond in the rough, but in the professional business world, if you pay for junk, you’re going to get junk.

Being frugal, isn’t necissarily a bad thing, it can be however, when you wind up making poor decisions to try and save a few dollars. Which, to be honest, will end up costing you more in the end. The reason for bringing up this point is because of the exponential growth of SEO companies in general.

There are definite points to bear in mind when conducting your checks on companies claiming to be providing website optimization. Criteria such as:

Do they have a website?
Is their site even found within Google/Bing results pages for optimization search terms?
Is their site easy to use/navigate so I can find information on the services they provide?

When speaking to a company offering SEO services, it shouldn’t be a surprise that some companies are cheaper than others. However, when it comes to the web, caveat emptor, is just as applicable, and in some cases even more so. There’s no pricing structure assigned to website optimization, no standard flat rate that everyone gets charged. This isn’t a do-it-yourself industry, it’s not something anyone can just pick up and master with a try or two.

It’s the difference between a gas jockey at the local pump station and a Nascar pit crew. If all you want is to be found on the internet, go ahead and put your website up. The spiders will crawl it, index it, and place you accordingly based on the site you’ve made and what it contains. If you want to rise to the top, and you have only a vague idea as to what to do, your best bet is to call in the experts. It’s what we do, it’s what we’re known for, and it’s a skillset no one else in town has.

If you’d rather be cost concious, by all means hire the guy working from his basement who’s only charging you **$200 per month and guarantee you #1 in Google. You’ll get exactly what you pay for, but just remember that when you’re lost on the results pages, can’t find yourself in the top 1000.. there won’t be much we can do for you except advise you to probably start over. From scratch, again. Save yourself time, effort, and aggravation in the end; the Freshtraffic team has the skillset, experience, and knowledge to get you where you belong.

**(Not a farce,I found this “service” being offered earlier today)

Know your SEO

Jan 28, 2010   //   by FreshTraffic   //   internet marketing, online marketing, search engine optimization, seo strategies  //  16 Comments

There are many schools of thought dealing with online marketing, how to do it, how not to do it. Who to talk to, who you should avoid. A post or two ago I mentioned how strange it was that since Fresh has moved into Winnipeg, that SEO companies all of a sudden appeared out of the woodwork. The idea of this writing, is to just share some basics of what you should consider when looking at your online marketing strategy.

1. Optimization Experts – These are the individuals and firms that have been around for quite a while, come with years of experience, and clearly offer a healthy organic approach to search engine optimization and marketing. They know how to market themselves. These are the individuals and companies that stand out and very well should from the other type of SEO’s. Have you seen them in multiple areas online? Are the search results for their name filled with nice juicy related content?

2. Web Designers – Web design and SEO are two very different things. Many web designers try to offer SEO on their websites but that doesn’t mean they know search engine optimization. That is not to say that every web designer out there is not capable of properly executing search engine marketing efforts but horses for their courses. A web design company which builds an SEO page during slow economic times should not be a choice.

3. Fly by Night SEO – It doesn’t take much to get a website up and running, don’t let some trust badge or Google logo on their website fool you. Many are taking one day training courses, maybe a webinar and all of a sudden they are an expert. Search for their name and see what you find online.

4. Offshore Optimization – It is ok to work with an offshore company, if your website is targeting the audience where that company is based. Why would you risk hiring someone to conduct SEO in a foreign country, if they don’t natively speak the language of your target audience? The inexpensive prices of going with someone oversees can be very appealing but you will pay for it in the long run.

5. Optimization Software – Software can not grow a business. A very large portion of SEO requires a human mind or touch. You need to be able to put yourself into the shoes of your audience, and software can not do that. There is no magic pill or easy way out with SEO. It takes time and patience, and proper monitoring and execution of all efforts.

This is all very simple, basic information that should be in the forefront of your mind when you consider your online marketing strategy. Search engine optimization is not a step to be taken casually, it needs to be taken with confidence in the experts you’ve hired to help push you to the top of the engines.

Goldeyes go for Fresh

Jan 12, 2010   //   by FreshTraffic   //   fresh traffic, goldeyes, internet marketing, seo, Winnipeg  //  233 Comments

The Winnipeg Goldeyes have re-engaged the Internet markeing / SEO services of the Fresh Traffic Group for their 2010 season. The two organizations teamed up last year to begin expanding the Goldeyes brand across the major search engines with the goal of driving increased traffic to their e-commerce store at www.goldeyes.com.

See the original post:
Winnipeg Goldeyes Re-Engage Fresh Traffic Group – PR Inside

Winnipeg Business Please Change

Dec 31, 2009   //   by FreshTraffic   //   Canadian Museum for Human Rights, CentrePort, internet marketing, WAA, Winnipeg, winnipeg business, Winnipeg Chamber  //  Comments Off

When I arrived here in 2007 I saw Winnipeg as a place of opportunity, I had calls and emails from around the globe asking why of all places Winnipeg. The BBC called me the first week I was here asking the same thing.

I use to answer opportunity, locality and a nice place to live.

In recent times I have questioned myself on more than one occasion, a nice place to live? It is, a little jewel that not many people know about, but trying to do business here, well that’s another question.

I was harassed by the chamber when I arrived to join the business community, I succumb and became the 2008th member in 2008, it even got a mention in the local Free Press.

What have they done so far for me? absolutely nothing.

I did enjoy the golf tournament though, I also had the pleasure of sitting down with the president Dave Angus after I had been here two years and asked him if he knew what I did, he openly admitted he had no idea.

We showed him letters of thanks from very prominent world business leaders which raised a few brows, when asked if we could help the chamber progress in to the new world of digital Internet media he was very open to that, as in his own words the chamber had failed miserably in the last nine years in trying to get Winnipeg anywhere on the map.

If your a business leader, premier or mayor (sorry Sam gets it) and your reading this, it’s time to act.

In the late 1800′s early 1900′s Winnipeg was thriving, the coming of the Canadian Pacific Railway in 1881, Agriculture was a booming, The Manitoba Legislative Building reflects the optimism of those boom years.

Winnipeg has stood still on a global stage since those glorious days, but it’s coming back full circle.

CentrePort, Canadian Museum for Human Rights, the Winnipeg Airport Extension to name a few, all huge new developments that can be beneficial to all Manitobans and yes could potentially put Winnipeg Manitoba on the map.

But it wont happen by painting a bus that travels up and down Portage Avenue or a billboard on Main Street, Flyer distribution or even a TV commercial aimed at Ontario, if it’s going to happen it’s going to happen ONLINE.

But beware “Having a beautiful website no one can find is like having a store and keeping the doors locked. You know it is there, you’ve done a great job decorating it, the products are waiting for the customers, yet no one comes in.”

Online is where most people look for anything these days, this is not to say old traditional marketing is dead, it’s not, we just have to integrate it into the new.

When I arrived and decided to open office here, we did are due diligence and found three other Winnipeg company’s offering Internet marketing, admittedly web design companies who had just added the latest buzz word tag, today two years on we have over 190 claiming to do the same.

Now we like to think with the PR coverage we got opening the new office here that we started a trend with others deciding to jump on the gravy train, but with these numbers it must be the fastest growing Winnipeg industry.

Winnipeg you have a great opportunity to prosper, dont waste it, It’s time for change.

Bookseller pulling out of the Winnipeg airport

Dec 31, 2009   //   by FreshTraffic   //   internet marketing, Manitoba, McNally Robinson, WAA, Winnipeg  //  280 Comments

Plans that McNally Robinson had to open up in the new air terminal building at the James Richardson International Airport in Winnipeg are now off.

The Winnipeg bookseller entered bankruptcy protection earlier this week and announced the closing of two of its four stores.

The company cited the economic downturn and digital competition for closing their stores at Polo Park in Winnipeg and in Toronto.

I hope this might be the final straw that breaks the camel’s back in Manitoba regarding the new era of digital media and Internet Marketing as the so called business leaders in the province seem very reluctant to embrace it.

New Flyer. Global and now McNally Robinson have all succumb recently, enough talking Winnipeg, enough setting up committees to overlook other committees, enough provincial grants to pay salaries with no results, it’s time to move forward, it’s time to act.

If you require help in the new digital world speak with the premier Internet Marketing company in the province and get some Fresh Ideas.

Brands Should Increase PR in 2010

Dec 30, 2009   //   by FreshTraffic   //   branding, internet advertising, internet marketing, seo  //  18 Comments

Reports are showing that the weekly use of the Internet is growing, figures from a recent study by Harris Poll says the average amount of time spent on the web has risen from seven hours in 1999 to 13 hours for the period between July and October in 2009.

“Hours online may have increased because of the recession,” Harris Polls was quoted as saying. “Going online is free; going out usually costs money.”

Website Marketing departments might also like to focus on targeting older generations, as the statistics showed that those aged between 30 and 39 registered an average 18 hours on the Internet, while 40 to 49-year-olds spent 17 hours surfing.

Brands should take note that a little more PR in 2010 may well help as it’s predicted that Internet advertising will grow in the next 12 months.

Need expert advice on Internet Marketing & Advertising? Call (1)204.942.4200

Google Caffeine Algorithm Update

Dec 30, 2009   //   by FreshTraffic   //   caffeine, Google, internet marketing, seo  //  338 Comments

So Google is getting ready to unleash the caffeine onto the world of search,sometime after the Holidays Google Caffeine, their newest Search Engine Algorithm, is going to be fully operational on all of their massive servers. For confirmation you can read a Blog entry (dated 11/10) by Google Engineer Matt Cutts:

“Caffeine will go live at one data center so that we can continue to collect data and improve the technology, but I don’t expect Caffeine to go live at additional data centers until after the holidays are over.”

Read entire Blog by Matt Cutts here:

The following partial list of concerns were discovered while randomly evaluating these SEO Internet Marketing practices:

Lack of emphasis on fresh and updated website content.
Downplaying importance of Social Media where applicable.
Not addressing issues with website page download times.
Ignoring poorly constructed Meta Title & Description Tags.
Advocating Link Farming and insisting on keyword stuffing.
Not emphasizing quality outbound links that are relevant to the websites theme.
Download speeds of website.

For updated detailed information on the anticipated impact of Caffeine on SEO Internet Marketing efforts visit: www.freshtraffic.ca

Are you, and your website, ready?

Dec 21, 2009   //   by FreshTraffic   //   internet marketing, online shopping, search marketing  //  404 Comments

2009 is nearly finished, there’s only 10 days left in the year, even less so in a business sense. It’s in the middle of all the hustle and bustle, that leaves you spinning and almost out of control with the speed of trying to keep up to customers needs and demands. We are in the midst of some of the biggest consumer spending for the year, and there are some businesses out there which can make or break their year with the next few days of consumerism.

But what if you could have that kind of customer spending, for more than just a few days a year? If you truly have the best product, for the best price, why aren’t you rich beyond your wildest dreams? Or even comfortable? A quick checklist then, for the new year, and the resolution to proactively move forward and let the world in.

Do you have a website already? If you were to have a friend use your site, is it easy to read? To navigate? Is the customer experience pleasant, engaging, and informative? If you’ve answered “yes” to any of the questions above, you have a good starting point for being noticed online.

It doesn’t matter if you own the goose that lays the golden egg, or if you have the greatest product ever discovered, if you can not be found online. Your brick and mortar store is only open for set amount of hours, you need to rest. But the internet does not rest, there is no sleep on the web. Having a website, and having a positive flow of visitors to your website are two, very different, and very distinct differences. A couple of interesting notes about online spending for consideration:

-On average, 49% of shoppers do their holiday gift buying online
-In 2008, Holiday Season Spending (Nov-Dec) $29,200 (millions)
-Predicted that US e-commerce will reach $156 billion in 2009

Search engine optimization (SEO) is quite possibly, the highest ROI (return on investment) form of advertising available to your business today. 2010 is the beginning of a new decade, it’s time for a Fresh start online, be found and claim your piece of the $156 billion dollar pie.

SEO 2010 – Never say never

Dec 17, 2009   //   by FreshTraffic   //   internet marketing, search engine optimization, seo  //  2 Comments

2010 is right around the corner, and are you poised to march into the new year with authority and your presence online?

New Years Resolutions, out with the old, in with the new.. change is good. If you’re an “old hat” in the biz world, you have had your methods which have worked to advertise (tv, radio, newspaper, etc). But the simple, honest truth is, those mediums have lost the majority of their impact on society. The world is online, gone digital, and in the realm of switches, code, and information exchange, the world never sleeps.

The 24/7 marketplace, the Internet, where you can sink or swim based upon your decisions as a business owner. Is your site easy to use? The information relevant to your product or services? Are you easy to find within the search engines; Google, Bing or Yahoo?

If you’ve not concentrated on your presence online, don’t fret as it’s never too late to get started. In the game of cat and mouse online however, you’re not just competing with the shop down the street, you need to contend with your competitors the next town over, or in the next state/province. The web moves and breathes with a life of it’s own, and having the real optimization experts on your side, is your first step towards taming the beast.