Browsing "internet advertising"
A new poll from market research firm Harris Interactive shows that computer usage in the US has increased more than any other kind of leisure time activity.
This means that there are more Americans online, more often, spending money and presenting a fantastic opportunity for internet marketers.
Computer activities are now the fourth most popular thing to do, after reading, watching TV, and spending time with the family.
The proportion of time spent on the computer is nine per cent, compared to 29 per cent reading, 18 per cent watching TV, and 14 per cent with the family. Other popular activities include going to the movies, fishing, gardening, and walking.
However, it is computer activities that have enjoyed by far the greatest increase since 1995, growing from two to seven per cent. Meanwhile, TV watching has declined from 25 per cent to 18 per cent over the same period.
At the same time, more money is being spent on internet advertising, as companies shift their advertising budgets from TV and other media such as newspapers to the web.
A clear example of this is the fact that Google’s advertising revenues have now overtaken those of ITV1.
Email has been a stalwart advertising method since the dawn of the internet, but a new study suggests its time could be waning.
According to data released by the US Direct Marketing Association, there are still good returns on investment provided by email marketing, but these are falling.
The figures show that by the end of 2007, some £244 million will have been spent by internet marketers on email – driving sales of £11.2 billion.
That equates to around £36 for every £1 spent, which while still impressive reflects a drop from £38 for each £1 in 2006 and £42 in 2005.
Predictions from the DMA suggest that this trend will continue next year, with a spend of £288 million pushing nearly £13 billion – equal to around £34 for every £1 spent.
Despite this decline in returns from email marketing, the US DMA said it could stand up against most other Web Marketing channels as the average non-email online return on investment was found to be £15.30 for every pound spent in 2007.
Internet Advertising spend is set to climb by 85 per cent over the 2006 to 2009 period, ClickZ reports.
According to ZenithOptimedia figures, online video and local search will be the primary drivers for this growth. Until 2009, the company expects an annual growth rate in internet advertising of 23 per cent.
Jonathan Barnard, ZenithOptimedia’s head of publications, said that it was impossible to predict what may happen in the online sector.
“At this stage nobody really knows what the successful model of the future will be,” said Barnard. “There is a lot of experimenting.”
However, he did point out that there is a definite trend for advertisers to shift dollars from newspapers to the online channel.
“Newspapers are losing directly to the internet, either to other classifieds, search, or auction sites,” he said. “Their websites tend to be quite large and get advertising, but unfortunately they are not making enough to offset offline.”
As well as this, he noted that advertisers who only have a small market in which they sell can also benefit from online advertising.
This clearly shows that smaller businesses would be fools not to get into online advertising, and link building can help them do that.
What is DayParting?
In broadcasting, dayparting is the practice of dividing the day into several parts, during each of which a different type of radio programming or television programming apropos for that time is aired. Programs are most often geared toward a particular demographic, and what the target audience typically engages in at that time.
For example, rush hours are often particular dayparts for radio stations. Traffic reports are usually given at these times, and rarely at others. On TV, mornings are often filled with children’s programming (especially on weekends), while late-nights are attractive mostly to young adults.
How does this relate to the web?
As you may be aware, Pay-Per-Click is the most cost-effective form of advertising available at the moment. The concept is to show ads which advertise your product or service, and you only pay when someone clicks your ad which takes them to your website.
What most advertisers do is they set up a PPC campaign, and then let it run ad-infinitum, simply paying their Google invoice every month.
The savvy advertiser may notice certain trends though. What days are most purchases happening? What time of day are most conversions taking place? These are very important metrics to understand when it comes to PPC advertising.
Applying dayparting to PPC advertising is simple: If you know that your product sells best during specific hours of specific days of the week, why then would you pay for clicks 24/7?
Just turn off your campaign in off-hours, and you’ll save a bundle, which you may be able to contribute to boosting your campaign during peak-hours.
Of course you can do this manually every day, or you can focus your energy on other money making ideas and automate your DayParting.
Call Fresh Traffic Solutions to stop wasting money today