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Browsing "internet advertising"

Is virtual real estate the new frontier

What is a domain name worth? well the average price of a .COM domain name is $2,595, according to a study released last week that analyzed 10,608 domain sales during the first quarter of 2011.

Domains from www.delavegamedia.com

Buy your Domain Today

This could be pretty useful information for digital marketers out there to work into their budgets, but more importantly, they should look at the overall value that a domain provides because the return on investment can be fairly substantial.

Domain names are a pretty basic tool in the digital marketer’s arsenal and should be a main component of any campaign, brand management strategy, product marketing strategy, or even an SEO strategy. However, their importance is often overlooked and can sometimes be cast aside due to the sticker shock of how much the right name costs.

Domains have been sold for $13 and for $13 million, but if you consider the average price, it’s a reasonable investment in the grand scheme of a marketing budget.  To put it in a brick-and-mortar perspective that most anyone can understand, $2,600 is roughly the cost of a vinyl sign or display booth, making it a very reasonable investment for most companies.

Another thing to remember is that a domain is an investment, The money you spend upfront on a domain will pay dividends in the traffic it helps generate, but it’s also an asset that will appreciate in value over time.  According to the same market study that benchmarks domain transactions, the average price of a .COM increased 9 percent from the first quarter of 2010 to the first quarter of 2011.

We often take domains for granted because they’ve become a part of every day life, but they’re a valuable tool for driving traffic, and in the end, that’s what it’s all about.  Short and memorable domains can make your site easier to find for new and returning customers; keyword domains can improve SEO and reduce the money you spend on SEM; domains that define a category can capture natural type-in traffic.  With the right strategy, domains prove their value many times over.

You only get one domain name, when it’s gone, it’s gone. Securing your business or personal domain name should be one of the first things you do online for Branding, Marketing & Sales.

If you require help securing a domain name for your business or to check out our stable of branded domains, call us today 1.866.259.2483 or drop us a line, we would be happy to help.

 

 

Ad agencies are scrambling to evolve

Major companies from Nestle to Ford are increasing the proportion of their ad spend on the Internet to the detriment of traditional press ads and big ad agencies are scrambling to evolve.

The changes have given birth to a slew of tech start-ups trying to come up with more sophisticated ways to match ads to consumers, often with sophisticated data mining techniques and algorithms.

While traditional advertising groups jostled for awards at a recent annual industry gathering in Cannes, the year’s biggest star was a newcomer to the beaches: the social network Facebook.

The company has gone from nowhere a few years ago to become the biggest single seller of online display advertising in the United States with more than $2 billion in revenues this year, according to research firm eMarketer.

“If I have a good experience with a brand I’ll tell a person offline — I might tell my friend — but if I do it on Facebook the average person is telling 130 people,” said Facebook Chief Operating Officer Sheryl Sandberg.

A Little Knowledge is a Dangerous Thing

May 19, 2011   //   by FreshTraffic   //   internet advertising, internet marketing, online branding, online marketing, search engine optimization, seo, seo techniques  //  Comments Off

Occasionally a client tries to take things under their own control when it comes to their website optimization. They start changing and adding their own links and text onto the page and the next thing they know, they’re scraping the bottom of page 4 when they were previously rocking their way up page 1.

It’s not unusual at all to have curiousity where your website SEO is concerned, but devestating effects can occur when the uninitiated try and take the reins and drive their site they way they see fit. The constant and recent algorithm updates within Google, Bing’s addition of the Facebook metric can wreak havoc with a constantly changing website.

It’s not a difficult concept to grasp, you hire a search engine optimization expert to optimize your website to increase your visibility online. Grow your brand name online, manage your reputation, perhaps bury your competition in the process. Molding your content, cleaning up your code and making sure all the steps are in the right spots for you to climb to the top of your niche in the search world. What we are not paid to do, is fix fleeting experimentation on your website conducted by your web techs in your hopes of saving a few dollars. We are contracted to build your online worth to a point where you become the authority in your niche market and make you a globally known name if you so desire. When we’re confronted with web programmers who only have an idea as to what we’re doing because it looks the same, that’s merely the surface of our work.

I’ve said this a few times on the blog already, but I’ll say it again. You don’t pay a mechanic to fix your home plumbing, you wouldn’t pay a plumber to fix your cars transmission. You should not be paying a web designer for SEO work, nor should you be contracting an article writer to design your website. Choose the right tools for the job, don’t skimp on the bottom line as you always get what you pay for.

Google homing in on Social and Travel

Apr 9, 2011   //   by FreshTraffic   //   Google, internet, internet advertising, internet marketing, internet news, internet strategy  //  Comments Off

Since Mr.Page has taken hold of the reins of the Google ship, he’s made some clear moves to date. Appointing 7 executives who he can deal with directly in order to steamline any changes in their products, and to serve up a Google wide memo to prove just how serious they are about getting social.

Pages memo is quoted as: “strategy to integrate relationships, sharing and identity across our products. If we’re successful, your bonus could be up to 25% bigger. If not, your bonus could be up to 25% less than target.”

So it’s time to take that 20% free initiative time and develop the next social step stone at the Google Plex. It’s interesting, and a little scary to see Page directing so much development power towards a single goal with the Google engineers, it’s going to be an interesting year in the social market I’d bet.

And as if not to play any favorites, the Department of Justice has decided that yes Google can have ITA, but we get to watch what you do with it. Oh and also, you need to share it with everyone. And development? You can’t put anymore money into it than ITA already has.

Those may come across as negative points, but on the whole they’ll help foster a more powerful travel search feature across multiple platforms. Everyone is a winner, Google gets what they want, and the travel industry gets to share on the level of innovation that is developed from becoming part of the Google machine.

J.C. Penney and Google – An example in the making

Since it’s all over the news and has been talked about since word broke, here ‘s just another take on the J.C. Penney search gaff. The NYTimes did a piece titled “The dirty little secrets of search” and in it was outlined how J.C. Penney gamed Google into listing them for all sorts of terms, applicable to their stores, but always listing at the top irregardless of the search.

The chief way this occurred was through the value of backlinks coming into a site. When your search engine optimization expert does their work properly, the value of the backlinks coming into your site will be categorically relative to your site. J.C. Penney however had links for all sorts of things on what seemed like any kind of website. When it comes to broad analysis of buying links to link back to your site, Google frowns heavily on the practice and often the links are devalued, or even negatively valued, and your site can be negatively effected in such cases. Matt Cutts was questioned on the occurrence and admitted that although JCP.com was already dealt with three times previous, the most recent and wide reaching offence hadn’t been noted.

Some have said it’s because JCP spends so much money on AdWords, others have said it’s sloppy policing on Googles part. One thing that the NYTimes piece did however, was contact a black hat SEO marketer directly and asked their opinion on the matter, and I believe they hit it on the head the best. Think of search not as a one type tool (search) but as a dual purpose technology; informational and commercial. And while the black hat lauded the strength of Googles informational capabilities, he readily admitted that commercially the results were lack luster, a cess pool was the term used. The Google team has admitted fully that there’s a relevance problem as of late, which has become more pronounced with the advent of both Caffeine and Instant technologies into the Google search algorithm. It also needs to be noted however, that spammers didn’t all of a sudden triple their output, the right set of adjustments just haven’t been found yet to exclude them from the relevant results. Additionally since no one has thought to bring it up, the same (gamed) results would have shown up in Bing or Yahoo as well as they did in Google.

JCP is about to go through some growing pains, and will most likely learn a valuable lesson in search; always make a point to be aware of your hired SEOs track record . You may find yourself on the receiving end of a swat on the nose from the Google team.

In a bit of a change of pace, just a reminder that there are a few key points which need to be considered when working online whether as a new website owner just getting into the search marketing side of business. Or a long trusted brand both on and offline, that’s looking to stake a claim, or reinforce a position online.

K.I.S.S. (Keep It Simple Silly) – Keep your website simple in appearance, construction and use. That doesn’t mean like a printed sheet of paper, but flashy ads, a video clogged front page or fancy fly away graphical menus don’t help your position in the search world. All of the above technologies, without a lot of back work, can actually hurt your online marketing performance.

Relevant Content – Keep your copy relevant and consistent to what you want to be known for. If you’re a plumber, write about plumbing trends, technologies and concerns. If you’re a tailor, writing about style trends, materials and new patterns is helpful. As a carpenter you wouldn’t want to write about small engine repair or microwave ovens, it’s simply not pertinent to your business or your website.

Budget – Ahh money, the one aspect of the business that always seems to surprise people. The thing about advertising, is that advertising in earnest, with the idea to make contact with your customers or clients to earn a living, will cost you money. In North America, Canada especially, online marketing budgets are significantly below what they need to be to see the real rewards capable from high quality, skilled search optimization. It still makes no business sense how a company can have no problem throwing away thousands of dollars per month on a marketing metric which is untrackable (newspapers/radio), versus a significantly lower cost for a completely trackable one (SEO).

A Call to Action – Often the missed point of a newer website owner, a call to action for your visitors is a required point of your website. A qualified and capable search engine optimization expert can bring you traffic, but if your website doesn’t direct your visitors what to do, they will leave until they find a site that does. If the point of your website is to sell, ensure you have a way to sell to your visitors with a Buy Now button, or a catalogue to order. If your desire is to attract people to sign up for your newsletter, make sure it’s prominently displayed as such.

Time – One of the most important requirements for SEO is time. Time for your website to be crawled and indexed, time for Google, Bing and Yahoo to place you within their index and the time it takes to balance your website versus the millions upon millions of pages also within your sector. It all takes time in the end, and if you try to circumvent the time component and go quick and dirty like J.C. Penney did? You’ll get caught, maybe not today, maybe not tomorrow, but you’ll be caught.

The Cost of Facebook Ads

Facebook has become the most visited site above Google and all others online. It’s not uncommon to find a story about Facebook versus Google/Bing/Yahoo or about how they’ve reached 500 million plus members. Millions upon millions of people communicate, play and flit away hours on the site, and the site is reportedly worth billions.

But at the end of the day, is it really a financially savvy move to advertise on Facebook? In 2009 it was, as the cost for a click was only 27 cents, but for a click through rate of only just over half of 0.1%. And as time goes on you’d expect things to get better, but in 2010 the cost per click actually nearly doubled in cost to 49 cents, and the click through rate dropped. With so many member accounts, it’s hard to believe that the advertising model has such a bleak factual bottom line.

With the benefits of advertising on Facebook being parlayed as being targetted via friends within the site, the numbers display the honest truth. While ads may last longer, and be presented more relevant on your Facebook pages, you’re less likely to use them than if you were to find them else where online. Even banner ads on websites performed better on the bottom line. Oh well, at least there’s Mafia Wars and Farmville right?

A Little Company that do BIG THINGS

We heard this statement the other night from President Obama in his state of the union speech, it made me smile, why? because we are exactly that.

Since our inception on a coffee table back in the UK this is exactly how we have seen ourselves.

Over the years we’ve done big things with major brands like Sony, Sanyo & Best Buy, we’ve worked with celebrities & governments to making a small back street vendor a major player online across North America beating the likes of Sears & Costco, A little company that do big things.

What do we do? Well, everything to do with online search & branding, we have a team buying domain names daily, in fact we see opportunities before most others do, an example was the presidents quote of A little company that do big things, we bought that domain within 5 minutes of him mentioning it, a great slogan, we have done the same with others, company’s spend millions marketing there new project with traditional media, TV ads & Newspapers without first securing the web domains they will need to secure the brand first, how stupid is that at $10 a throw? then they complain when someone beats them to the punch and they have to pay Big Bucks to a little company for there ignorance, it’s just business.

We also run and manage Google Adwords accounts for clients, that’s easy considering I was consulting when the program was being built by Google, but what we really excel at is SEO, yes we know everyone can do this, if this is true then why don’t the company’s or individuals selling the service show up for themselves for major terms on the search engines like Google, Bing and Yahoo, it’s a no brainer, if they cannot list themselves, how do they list you?

Like Obama said, The rules have changed. In a single generation, revolutions in technology have transformed the way we live, work and do business. Steel mills that once needed 1,000 workers can now do the same work with 100. Today, just about any company can set up shop, hire workers, and sell their products wherever there’s an Internet connection.

Thirty years ago, we couldn’t know that something called the Internet would lead to an economic revolution, Innovation doesn’t just change our lives. It’s how we make a living.

Call a little company that do big things today on 204.942.4200 it could change your life.

Online Marketing for 2011

And with the Happy New Year celebrations behind us all, it’s that time again where people make those resolutions to themselves to lose weight, be a happier person, exercise more etc. The very nature of resolutions is a noble one, but unfortunately most people shoot too high, disappoint themselves for not being able to perform or maintain and end up quitting all together. The best method, is baby steps of course.

Of course I can’t tell you if you need to exercise more, or eat better, but I can promise that if you take baby steps involved with your online marketing, you will see results, and results which will leave you very happy and in a very strong position for the next holiday shopping spree.

Your first baby step, should involve actually breaking down your current online agenda. Is your website up to date? Has your site been built with tons of active elements like Flash or Java menus? Is it easy to navigate your website? It’s hard, but try and imagine visiting your website for the first time as a new visitor, can you find information quickly and easily? It’s a small, but extremely important step in reprioritizing your online efforts in the new year. If you can realize what needs to be fixed after all, you can move forward with confidence.

Your next step, after having a good honest look at your website, should be a stark examination of your current online marketing efforts. Are you an AdWords afficionado? Does your web copy read naturally, or is it full of technical jargon about your product or services? It’s a fine line to sell yourself online to new clients, you need to be able to explain yourself as simply as possible, as accurate and concise as can be.

Now that you have a clear staging point from which to begin, it’s time to bring in the experts. SEO and online marketing experts at Fresh Traffic draw on over 25 years of experience in providing Search Engine Optimization & Internet marketing solutions. As specialists in Online Brand Development & Search Engine Optimization, Fresh Traffic makes the Internet an accessible & successful addition to all businesses, driving more unique visitors & brand impressions to websites. We’re the best at bringing you the traffic you desire to your site, start the new year right and let 2011 be your best online year yet.

Holiday Spending 2010

Dec 29, 2010   //   by FreshTraffic   //   2010, internet advertising, internet marketing, mobile advertising, online advertising  //  246 Comments

The numbers for the past holiday season are starting to be tallied up, and we were a bunch of busy bodies. The question is, as a business owner, local or otherwise, does your earnings this season match up with the increased spending this year?

According to a MasterCard report, online holiday sales rose more than 15 percent, with consumers spending about $36 billion online. A 15 percent gain over last year is a great upswing in one of the busiest times of year and a great way to go into the new year. As a whole, the retail industry saw a 5.5 percent increase in sales for the season, the strongest performance in five years, with consumers spending $584 billion over the holidays.

Online sales increases this past year should be an even larger incentive for all business owners to improve their presence online in a big way. Some of the newer trends this season were mobile marketing, shopping via mobile phones. Intuitive marketers encouraged their businesses to harness the power in mobile technology, and leveraged services like Twitter to announce premium sales, issue coupons and offer very limited time flash sales with huge savings for customers.

Having a glance at the numbers for this holiday season, and having a read about some of the marketing tactics used, how did you fare this time around? Did you experience a 15% increase in sales? Did you leverage the power of local and mobile search to entice your customers into your location? With the power of the web, the world is your marketplace, but you should never forget where you are and those who are around you as well.

Local Online Brand Management for 2011

Dec 27, 2010   //   by FreshTraffic   //   business, internet advertising, internet marketing, internet strategy, local search  //  21 Comments

In the past, the most natural way for a small business to grow was with a solid reputation within it’s community. Spending a little cash here and there for a mail stuffer, newspaper ad and the obligatory ad in the yellow pages. The hard work, strong ethics, positive attitude and positive customer relationships could make a good business into a great one.
Time has shifted a little bit since then, but the basics remain the same. Treat your customers right, and it will help you attract clients in the future. Think about how being out with a friend you ask their opinion on a restuarant you’re curious about trying. Or about the local mechanic who started in his garage and found he needed more room so he opened a shop locally. Local reputation is very important to small and/or new businesses.

In 2011. it is expected that local online advertising efforts will grow north of $20 billion. Definitely much more than just chump change, local business owners seemingly are starting to realize that the yellowpages print ad they’ve used just isn’t cutting it anymore. But as an aside, brand management, or online reputation management, has become increasingly important. Where word of mouth has been increasingly become ‘world of mouth’ being able to manage your own business online has become a more important affair, becoming much more than just taking care of your AdWords account. And active blog tied to your company can help push you up the SERPs, so long as it’s kept active. Allowing comments to be posted onto the blog as well can help boost your positions, but it’s a double edged sword. Diligent management of the comments section is very important, to ensure you’re not having your competitors posting links back to their site, and piggy backing your climb up the rankings.

Online brand management has become more and more important as the world comes more to the online store to conduct business. The danger in improperly managing yourself online can drive your business to the ground if false company reviews are made to climb higher in the rankings than you rank organically.

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