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Next Google Competitor?

Aug 3, 2011   //   by FreshTraffic   //   bing, Google, internet, internet advertising, internet marketing, internet news, search, search engine, seo  //  Comments Off

So in the world of search there’s a handful of true search engines, those little boxes of which you type in your current question or conundrum and off you go into the wild internet. We have Bing, which holds onto somewhere around 27% or so of the search market, Google who holds onto the lions share of search at just over 65%, and all those little crumbs in the bottom are search engines like Ask.com etc.

It’s not difficult to find press about how Bing is making massive inroads into Googles share of search, or how last year Bing grew by over 90%.. blah blah blah. When you boil the numbers all the way down however, all you’re really left with is Google and Bing, and the only way Bing is going to make positive growth in search is to take it from Google. So using misleading titles to the tune of Bing overtaking Google, or Bing Grows 90% over the year are nearly wholely misleading. Even with all of this “incredible growth”, with all of the addins and marketing strategies Microsoft throws at Bing they’re left with a fairly large problem. Despite owning more than 25% of the worlds search volume, Bing doesn’t make any money for Microsoft.

That may not seem like it makes any sense, but look at it from a different perspective, try and see it from the advertising angle of things. The sole product sold by search engines are the advertisements that appear on search pages, which are sold not for a set amount, but based on how many times customers click on an ad tied to the search phrase that brought the user to the page. And since Google has such a huge search market share, they’re rolling in cash right from the start because of their cost per click for their adword programs. Now the one biggest reason Bing doesn’t make money, isn’t because they have a smaller search share than Google alone, as it turns out, the cost per click tied to their advertising model is as much as 1/5 the cost of Googles cost. As bad as that may sound as a revenue model, it actually gets a little worse for the Bing machine. Less CPC looks great on the surface, but as an advertiser it brings up the issue of what is driving that low cost. Bing has less traffic than Google at the outset, the CPC to serve the same ad on Bing is cheaper than Google and in the end it translates into less ad impressions on the Microsoft search engine.

So the question in the end really, is there ever really going to be a solid competitor to the Google machine? If a multi-billion dollar a year company can’t even step into the same arena as the giant and succeed, who truly can? I say bring them all on, competition is what made the web what it is today, more will only make it better.

Panda Attack! Don’t Panic – Be Patient First

Jul 28, 2011   //   by FreshTraffic   //   bing, facebook, Google, internet news, search, seo  //  Comments Off

So if you’ve been tracking your sites progress on Googles search results pages, and you noticed some funny movement in the last week or so, you’re not imagining things. Google came out with it finally and admitted, yes they’ve had another regular update, but with Panda as part of the equation this time. Some have noticed that their sites have shifted a half dozen places or so, and some have noticed that for some of their optimized terms they’ve just completely disappeared.

As shocking and distrubing as it may be to suddenly find you’re not in the results where you were in the previous weeks, you may want to hold off on that complete site revamp to address your disappearance. To put it another way, Google took their search index, full of billions and billions of terms, tossed it up in the air and all of the websites are still coming down. Being filtered into all of their most relevant terms based on the current algorithm, it’s safe to wait just a few more days to see what happens through the weekend.

Google and +1

So search, it’s a funny game, moving, shifting, always changing. Facebook has their ‘Like’ button, which Bing has added their own special metric and weight to. And Google has their newer +1 button which they’ve come out and said basically ‘Yes it’s good for you to have on your site along side the Like button’. Basic fact though, the implementation of the +1 button on your site was actually bogging it down as of late, cutting your performance in half by almost half in some extreme cases.

While the Facebook ‘Like’ button is a flat blue color, the +1 button is a script or two which glows and stands out from your web pages. Definitely a hindrance to performance conscientious site owners, it wasn’t long until another disturbing trend was noticed. Visitors to pages with the +1 button, were slowly and steadily dropping. Almost strangely and on cue, Google has released a new version of their +1 button, faster, sleeker and much more in line with current web speed standards.

And just like the Facebook button, and those scandalous people making a living selling their browser clicks. It seems that because the +1 button can have a positive effect on your search ranking, some of the less scrupulous SEO companies out there are now selling their clicks. It’s not much of a stretch or a surprise really, as there are grey SEOs to be found all over the web selling all manner of SEO tricks. Selling links, scraping and rewriting content for you, Facebook ‘Like’ sellers and now +1 sellers. Just cut the SEO juice from the button and it’s true use will emerge, content promotion because it’s genuinely good content.

Don’t Over Do Yourself – Website Tips 101

Jul 27, 2011   //   by FreshTraffic   //   bing, Google, internet, marketing, online, search  //  Comments Off

Unless you’re a member of the tinfoil hat group, you’ve undoubtedly used the internet and a search engine at some point in the last few days. You may have used Bing, maybe Google, but you had that need for information. Irregardless of which search engine you decided to partake in, you made your choices based on what you learned. But if you’ve ever been curious, ever taken the time, the results from Bing and Google can sometimes completely differ for the exact same search.

Effective searching is, strangely enough, a skill that everyone who is online should have, yet few do. It’s actually difficult sometimes to explain to clients, both existing and prospective, that the more complicated you make search in your head, the more frustrating your SEO campaign will be to you. The first problem as a business and website owner that you need to overcome, is the idea that when people search for you online, they use niche or specialized terms as they work. Unfortunately however, this is where things begin to go over the top in complication. If you own a website and business which fixes vacuums, then it’s in your best interest to optimize and build your site around that theme. The wrong approach to take would be to try and optimize your site around all of the different brands you deal with, instead of using an all encompassing term.

Different search engines display their results differently as well, and you’ll show up for different terms in them. Some of the points which will influence where, when and how you appear are things like your content, your url structure can even influence your positioning some what as can the lack of content. There’s no such thing as too much content, provided of course it’s relevant to your business and website. Keep it simple, don’t overthink it, and before you know it you’ll be showing up in the SERPs for all sorts of terms and phrases relevant to your business.

Google+ Playing Catch Up With Facebook

Jul 26, 2011   //   by FreshTraffic   //   facebook, Google, internet  //  Comments Off

There has been a fair amount of chatter lately about the possiblity of the bear being let loose in the wild. The bear in this scenario, while invoking a cute and cuddly image, has been anything but to some webmasters out there. I’m referring to the Panda update which was primarily implemented earlier this year in February, which in the last few days speculation has arised it’s currently loose. Google of course is tight lipped about it’s algorithm and of their method of being deployed, this all together just leads to more specualtion and hyperbole.

One of the stranger aspects of the search game and the internet in general, it seems that people forget the internet is always changing. It’s not shifting a little, it doesn’t even shift somewhat throughout the week. It’s constantly shifting, pages being created, websites being launched and search, shopping and social algorithms are continually being tweaked and modified. And because these algorithms are always changing, always moving, so do the indexes. Shopping, social, search, none of the indexes you search for and look at today, even somewhat resemble what you would have found even a few months ago.

+1?

Is Google+ a contender, or is it merely a flash in the pan like Wave and Buzz were? If the recent trends where the beta testing of Google+ are the be taken seriously, then Google’s iteration of the social network is most definitely a contender. Even Mark Zuckerberg seems to be taking the upstart seriously as he’s recently reactivated his Plus account and has been spending some time using the network. It’s most definately a good idea and competition of course breeds innovation. Only good things can really come from the continued growth of Google+.

Saying that the social network being offered by Google is a contender in the social space, really isn’t as massive a deal as at first glance. Calling Google+ a contender in social is much the same as calling Bing a contender in the search game. Bing is holding onto a solid 1/3 of search volume occuring online, and if you use the same percentages for argument sakes, that would give Google+ a strong membership somewhere in the neighborhood of 200 million members. Definitely a contender, have you tried Google+?

Unsatisfied with Facebook – Most Users Are

Jul 19, 2011   //   by FreshTraffic   //   facebook, Google, internet news  //  Comments Off

It’s fairly easy to find an article or blog with the viewpoint that Google is too big to be considered ‘not evil’ and they’re just a data hungry machine. It’s also not uncommon to find a writer who’s convinced that Facebook is the embodiment of forward progress online, that you need to have your eggs in the social basket to move forward. The American Customer Satisfaction Index came out recently, and while Facebook and Google are in different categories, only one of them comes out on top; as a hint it’s not the social one.

The average satisfaction mark for the public for social networks is at the 70% mark, and Facebook came in at a 66% approval rating irregardless of being the biggest on the block. The leaders of the social category as it were, are Wikipedia, the largest online publicly edited information source, and Youtube whose billions of hours of video can help wile away the rainiest of days. Those who answered the poll cited issues such as privacy and security concerns, unexpected changes to service and overcommercialization as the reasons for ranking Facebook so low in the results. This doesn’t mean of course that Google+ will immediately supplant Facebook as the social experience destination on the web, but after looking at the poll numbers, Facebook has to realize that their platform they’ve been on for so long isn’t as stable as it first appears. It does give Google and Google+ a bit of a cheat sheet however when it comes to user experience.

In the search engine portion of the same poll, Google did come out on top of their category with an 83% customer satisfaction score, it’s a 3% increase from the previous years score. Bing also climbed swiftly up the ladder as well, from a 77% rating last year, to an 82% rating this year. Bing has seen some solid gains in the customer satisfaction experience while serving up 30% of the webs searches to Googles 70% served. In the realm of search, Google is still the king of the mountain even with Bing making some headway in the space.

When it comes down to the bottom line, what will really determine the shape of the web at this time next year is what happens with these companies in the next 12 months. Facebook could turn around and make privacy a no brainer and Google may completely flub the search game. Or Google could submit their offering to the social web and Facebook may see a trickle of users slowly leaving for a more controllable social experience. Competition is a great tool to help improve the quality of the user experience on the web, putting strangle holds in place for these web giants where their every move is scrutinized by the public, lawyers and the government, is the surest and quickest way to stunt online growth.

Can Google+ Compete

Jul 13, 2011   //   by FreshTraffic   //   facebook, Google  //  Comments Off

In a 180 switch from where we were a few years ago, it’s fairly quick to find a post or two about why Google absolutely can not beat Facebook. Googles version of the social site in Google+ is a more finely tuned machine at the outset than Facebook was. And as any who’ve been a part of Facebook from the early days can tell you, the site now isn’t even reminescent of what it used to be, and it’s still going through growing pains.

But going back to the point of Google+ can not beat Facebook (at their own game of course) I’d think it’s a little early to discount any players in the social space. At this point there are really only 2 social platforms that people work and focus on, Facebook and Twitter. Twitter of course delivering pint sized pearls of wisdom, 140 characters at a time. And Facebook a social behemoth with hundreds of millions of users, close to 750 million at last count, countless apps and means to wile away your hours. I find it a premature evaluation that Google+ has no chance in the social space, when some of it’s greatest strengths are what it openly lacks, time wasting apps.

Facebook is quick with the stats and saying they have 750 million ‘active’ users on the site, when in actuallity it’s probably closer to half of that. Even still, having nearly 400 million active users on your website, is a mighty hammer to hold up to any competitors which may look your way. By that same token, Google fields hundreds of millions of searches each day, just like Facebook has their millions of active users. Basing opinion upon the current beta testing population against the hundreds of millions of users on Facebook is as fair as comparing Facebooks search prowess versus Googles, they’re completely different animals.

Some articles I’ve come across have stated that Google screwed up their last social (mis)adventure when they threw Buzz at the public and made the erroneous error of automatically making everyones Gmail contact list public. And that the public is going to be gun shy about venturing into their newest social offering because of that. Well unless you’ve been living under a rock for the last few years, Google isn’t the only company to have privacy concerns. Facebook for a while was in the news weekly with new questions being posed to them via the FTC about the access to information and their heavy handed approach to social and automatically opting your account into applications you might be interested in. Anyone who has tried to navigate the Facebook privacy settings as well without a manual at their side can attest to the jungle of links and drop down boxes which offer no clear direction. Google+ currently, has much a simpler and potent philosophy, you’re private unless you want to be public. And if you want to be public, managing your settings is simple, you can share with everyone, only your friends and circles, or you can pick specific circles to share with.

Now the circle idea has been gaining some traction in that it’s actually quite simple to operate, provided you don’t do it with your eyes closed. The circles in Google+ would most easily be described as creating a group on Facebook and inviting people into that group. The difference however, is you control who is in your circles. You can create specific groups for yourself, in order to share in the way you like best. The option on Facebook currently is to create multiple groups and dissect your friends list and invite them one by one. Creating and adding to a circle is as easy as drag and drop from your friends list and you’re done. No waiting on those people who only login once or twice every couple of weeks and hope they’ve caught your group invite.

Currently Google+ is in a good place, it flows well, it’s easy to work with, and the hangout feature is a really neat idea. If they can get the bandwidth to work out properly for it so it doesn’t destroy monthly caps, I can see getting lots of use out of the feature. Think of it from a business perspective, face to face video/audio conference calls between all relevant parties, for the cost of your internet connection.

Is Google Android Dead

Jul 12, 2011   //   by FreshTraffic   //   Android, apps, Google, microsoft, mobile, technology  //  Comments Off

While the possibility that Android, a beloved smartphone institution, could be sued out of existence by Apple, Microsoft, it is alarming to many, this incident in many ways serves most of all to illustrate much broader problems with the U.S. intellectual property system.

Companies in the U.S. are laying claim to increasingly generic intellectual property and using that IP as instrument not to innovate, but to litigate. The street runs two ways in most cases — often times IP lawsuits are followed by IP counter suits. But often one player in the market is using IP as the general bully, while the other is trying to defend itself.

Many argue the U.S. desperately needs intellectual property reform. But the federal government under both former President George W. Bush (R) and under President Barack Obama (D) has been slow to act.

The Nortel sale should offer a key signal to the market. If the federal government blocks it, it may be a sign that the era of using IP as an offensive weapon is coming to an end. On the other hand, if it’s approved without restriction, it will offer a virtual blueprint of how to defeat your competitor. If the latter scenario plays out consumers may find themselves in an odd market where it’s not the competitor with the best products that wins, but the company with the best lawyers and patent portfolio.

Personally, knowing Google as I do, I think they may well have something up their cuff, watch the space.

The Death of Realtime Search – And it’s Re-Invention

Jul 9, 2011   //   by FreshTraffic   //   facebook, Google, internet news, search  //  Comments Off

Google Realtime search is officially dead in the water with the expiration of the agreement with Twitter. But is it truly finished with the beta testing of Google+ social site going on in the background?

It’s no surprise that when Facebook rolled out their version of search some months ago it did worse than bombed, it was a terrible smattering of Facebook pages somewhat related contextually to your terms. Where as when Google made their first in roads into social with Buzz, they really messed up with pretty much everything where privacy was concerned. Facebook hasn’t really rehashed their search algorithm or modified it to be any kind of a competitor in the search arena, but Google is making a play on their turf.

By all accounts Google+ so far in it’s beta testing is a fairly decent product. With the ability to essentially sort your friends into your own personal groups and the ability to turn the privacy knob up to 11 has the newest offering on some solid ground out of the gate. Google has an immense suite of products already on the table with documents, calendar etc which could even make the social site a place of productivity as well. And with their Realtime search now defunct, having their own social site gives the search giant the tools to use their own posters to fuel that engine. Google+ also has a group video chat they call Hangout, that with some tweaks (rumor says it devours bandwidth) could be a great way to collaborate with friends and even colleagues. Facebook in what could be construed as a response to the Hangout feature released the integration of Skype into the social sites chat features.

At this moment it looks like Google+ beta testing is going to be a solid competitor in the social arena, it just remains to see what they can continue to plug into it. Being able to say, completely migrate all of your Facebook friends into the Google+ site would be a good start.

Popping the Search Bubble

Jun 21, 2011   //   by FreshTraffic   //   bing, facebook, Google, internet, internet news, online, search, search engine, yahoo  //  Comments Off

When you logon to your computer, fire up your browser and start your internet trek for knowledge, entertainment or what ever it is that has your mind occupied, are you going to be able to find your answer? It’s a question which has been gaining more and more traction in the last year or so, and DuckDuckGo, a new start up search engine has been shaking the search cage in an effort to forge it’s own path.

Recently they have put up a page detailing how when you perform a search on Google, Bing or Yahoo, you’re not getting a true results page. The screen shot of the search results clearly shows that different people will receive different results searching for ‘Egypt’ as a search term. Without reading the link text, it’s clear that the results pages are vastly different. But why are they different comes down to dozens, if not hundreds of different reasons. It can be as simple as your location in the country, the time of day or the trend in the news lately. The short pictorial provided on the DuckDuckGo page details essentially how search engines, Facebook, Twitter etc are all delivering pre-packaged results based on your web usage and they also contend that this shouldn’t be happening.

DuckDuckGo is a search engine which doesn’t save your search results, doesn’t pass your search terms onto referred websites, has a nifty red box they call zero click info (handled by Wolfram Alpha) which appears on some searches and after all that, is throwing their hat into the search engine ring. Being a new player at an old game is a tough market to break into, and DuckDuckGo is performing search in a way that is attempting to deliver a filtered *and* unfiltered internet. It’s a noble idea and does have some merit if you’d like to perform somewhat private searches on sensitive matters it may be an alternative for you. Google Chrome and Internet Explorer however both offer a cookieless browser which accomplishes the same result so you don’t really have to give up the engine you know and are familiar with.

The only real way to test if you genuinely live in a “search bubble” is to perform the same search, with 0 clicks on multiple computers. If you begin seeing that your results are significantly different than other peoples then perhaps you have a case. Personally after viewing the screenshots, when you look closely at the how many pages were fetched for each search term, there are tens of millions of pages of difference, so of course the results are going to be different. Part of Google, Bing and Yahoo’s success comes from the fact that they pass some search data to the referred website in the form of the search term, it’s what enabled the search engines to build their ad programs for web users. There are dozens of different variables when you receive your search results after you click that search button and even a simple variable like which data center sends you your results influences your page. If it happens to be running with an index which is a few hours older than others, you can very easily get different results when performing the same search multiple times.

Be a Brand or Be Forgotten

Jun 16, 2011   //   by FreshTraffic   //   branding, digital marketing, ecommerce, facebook, Google, online branding, Winnipeg  //  Comments Off

Gene Simmons was in Winnipeg last night on his speaking tour, and we even gave him the key to the city! Before he came to town however, he’d given an interview which touched on a very important business point. The KISS frontman is entirely self made and merchandised the group to super stardom, so it’s safe to assume he knows a thing or two about making a buck.

In a quick interview he made a very important business point, one which all business owners new and old, need to take heed of. “..everybody is really in the same business: The fame business. You have to make your name mean something and people have to recognize your name is synonymous with quality. Your name and your story should precede you.” His response is exactly what we’ve been trying to tell clients old and prospective in the search game, you need to begin branding yesterday because the world is changing today. When you have quality products or services, your name should be on the lips of those in your niche without a hesitation and you should be found online with a simple search of your brand.

Even Google is getting in on the brand band wagon so to speak. Recently images and reports have cropped up on a change to the way the SERPs are being displayed. Typically your title is in blue with a snippet of information and your website url is displayed on the bottom in green. Lately however, Google has been playing with the idea of displaying on the brand name of the result; displaying Facebook instead of http://www.facebook.com as an example.

The time to make your brand is now and the time to make your brand known is now. Making your company brand name synonymous with quality, integrity and worth can carry your company to great success. Or you can sit on a dated website with your yellow pages ads and radio spots, and wonder why the new guy in town is making it rich while your customers slowly flit away.