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Browsing "Google"

Most Googled words in China

Jan 6, 2008   //   by FreshTraffic   //   Google, search  //  6 Comments

The names of three banks and the word “stocks” beat “sex” to become four of the most Googled words in China last year, according to a Google China list seen on Thursday.

China Merchants Bank, Industrial and Commercial Bank of China and China Construction Bank ranked second, third and sixth, according to a list supplied by Google China on its website (www.google.cn).

“On the Chinese mainland, it was money and technology that took the honors last year,” the China Daily said, pointing out that “sex” was the most popular keyword for Google users in some other countries.

Fourth on the list was “stock,” not surprising with Shanghai shares having risen 97 percent last year. At number 1 was “QQ,” a Chinese instant message service and a brand of car.

China’s Central Bank, the Ministry of Finance and Banking Regulatory Commission ranked first, third and fifth in the “Most Popular Departments” list, the Web site said.

In another list named “qiu zhi,” or “seeking knowledge,” “what is a blue chip” and “how to invest in the stock market” were the most searched questions on Google in China, while “what is love” and “how to kiss” ranked top of the global list.

China keeps a tight rein on Internet content and has launched several campaigns to root out online pornography, perhaps one reason why “sex” did not score so well.

Google to take on Wikipedia

Dec 18, 2007   //   by FreshTraffic   //   Google, internet news  //  394 Comments

US Search engine giant Google is to launch its own version of online encyclopaedia Wikipedia in a bid to increase its stranglehold over online advertising revenue

Google is building its own version of communally-constructed online encyclopaedia Wikipedia, which consistently ranks among the most visited websites in the world.

The internet search powerhouse is inviting chosen people to test a free service dubbed “knol” to indicate a unit of knowledge, vice president of engineering Udi Manber said yesterday in a posting at Google’s website.

“Our goal is to encourage people who know a particular subject to write an authoritative article about it,” Mr Manber wrote. “There are millions of people who possess useful knowledge that they would love to share, and there are billions of people who can benefit from it.”

While Wikipedia lets visitors make changes to its online pages, trusting that people with accurate information will correct errors and misleading entries, Google is inviting folks to author their own articles.

Google’s fastest rising overall search terms of 2007

Dec 18, 2007   //   by FreshTraffic   //   Google, internet news  //  113 Comments

Technology queries dominated the list of fastest rising overall search terms of 2007.
Unsurprisingly, Facebook topped the list in a year when the social-networking site gained critical mass and snowballing membership. It was followed by video-sharing site YouTube, and competing social networks Bebo and MySpace. Interestingly, a number of child-orientated websites also ranked high on the search list: Club Penguin, in which youngsters adopt a penguin cartoon character and interact with other members through the snowy virtual world, was number five on the list; and StarDoll, a website that allows you dress cleverly sketched pictures of celebrities in the latest fashions, made an appearance at number seven.

Wikipedia, Gumtree and eBay made up the remainder of this category, and arguably demonstrate that people perhaps do not know how to use search engines properly – most of these websites simply need a “.com” added to the end of their name in a web browser to take you straight through to the site, and yet people persist in circuitously accessing these pages via Google rather than by going straight there.

Google reveals top searches in 2007

Dec 18, 2007   //   by FreshTraffic   //   Google, internet news  //  47 Comments

Gadgets, celebrities and strange diets top Google’s list,for the first time, the internet search giant has produced a city-by-city list of the most Googled words across the UK.

Google by area: Farnborough inhabitants are looking for love while London seeks shopping info

People in Gateshead searched most often for “Gordon Brown”, while those in Oxford Googled “David Cameron”. The inhabitants of Swindon are either suffering from a crimewave or are closet Sting fans – the most searched-for term there was “Police”. Bristolians searched for “takeaway” most often, while it was “love” in Farnborough, “shopping” in London, “holidays” in Bletchley, and “weather” in St Albans. “Beer” dominated online search habits in Cambridge, while in Sheffield it was “baby”.

Fun-loving residents in Nottingham searched for “party” most often in 2007, while the ever-optimistic folk of Leeds searched for “sport”. In Edinburgh, “Xmas” was the most searched-for term of 2007, rather suggesting that no-one used the internet in that city before November.

Matt Cutts of Google Reveals SEO Secrets

Dec 11, 2007   //   by FreshTraffic   //   Google, internet news, seo  //  8 Comments

Recently, a conference was held in Las Vegas, the Publishers Conference (pubcon.com). Lots of discussion around search marketing and opportunities to generate traffic and business online: Link building, universal search, local search, social search, personalized search, web 2.0, social media optimization, content strategies and much, much more.

One of the top videos that came out of the conference that’s available now is the Matt Cutts interview for top SEO advice. You will also find more tips on WordPress and its recent release.

Lastly, some tips on YouTube and Google Video optimization, which is important for possible massive exposure.

Watch the video here

Marketing in the era of Google, Viral and Search Marketing

Nov 24, 2007   //   by FreshTraffic   //   Google, internet marketing, online advertising  //  172 Comments

As anyone who has a product they can sell through a website will know, Marketing plays a vital part in reaching out to an audience. It’s all very well having the best product in the world, but if no-one knows about it, it’s not going to sell. Marketing, including Internet Marketing, is the best way to address this problem.

Marketers need to identify the needs and desires of consumers, and then to raise awareness of a product that will be useful or desirable for them. Essentially, marketing is a means of recruiting new customers and retaining existing ones – and in today’s fast-changing retail world, it is quite simply critical.

Internet marketing

The internet provides a ready-made audience of millions, but marketers need to take the correct steps in order to put their product before them. Website owners have an advantage in that online audiences are growing, while newspapers, radio and (to a lesser degree) TV are in decline.

This is illustrated by the fact that Google recently overtook ITV1 in terms of advertising revenues. Figures from the search engine showed that it made £327 million in advertising for the July to September period, as opposed to the £317 million made by the TV channel.

Another key benefit is that smaller businesses can effectively compete with larger companies using internet marketing, because they don’t need a huge budget for an expensive print media or billboard campaign.

But how do small businesses and other webmasters take advantage?

Search engine marketing

One tried-and-tested method is search engine marketing. This can include search engine optimization (SEO), whereby websites are boosted in Google, Yahoo, etc by containing more relevant keywords and fresh, ever-changing content, as well as through Link Building.

As the BBC notes, “one of the most important factors in deciding how relevant particular sites are is to count how many other sites link to it”, and responsible link building increases a site’s credibility.

Paid search is also popular, with companies bidding on certain keywords and having their ads displayed at the side or the top of the main results pages of the search engines.

Viral marketing

Finally, a fast-evolving method is viral marketing,
whereby social networks are used to spread awareness of a brand or product, in a self-replicating way similar to the spread of a virus.
The internet is particularly well-suited to this process because of the popularity of social networking sites such as Facebook, and because of the emerging trend for other collaborative projects and spaces.

A recent example was the Guinness viral campaign that trailed the launch of its latest television ad.

The Google PageRank Update

Oct 28, 2007   //   by FreshTraffic   //   Google, internet news, pagerank, website principles  //  15 Comments

Mayhem breaks out as Google updates its PageRank, Yes a few sites have lost a few digits off the little bar, but some have gained.

Yes it seems to be aimed at websites Google thinks sells links and passes juice, what is the big deal?

Remember once upon a time I was the Googleman, only my signature, a promise, high court injunction and a few $$$ to keep my mouth shut for a few years kept me quite on revealing the SECRETS.

Whatever, PageRank is nice to have, BUT is it the be all and end all, NO.

I have had sites listing #1 for years with a PR2 and only got that through DMOZ, SERPS is what counts, no secrets, good content that is relevant, good internal linking and a few good inbound links should see you list.

Anyway back to the latest update, SERPS have been affected this time, especially if you have links from sites google has penalized, I am sure these will surface over the next week or so, I am seeing these now on a few websites already, no doubt we will have blogs and stories and screams about this next week.

Get it straight, Its not against the rules to buy links, if you buy for the right reason, traffic and not trying to shaft Google for PR or better SERPS, if you do then expect to suffer the rath of the BigG.

Google offers internet marketers keyword diagnosis

Oct 28, 2007   //   by FreshTraffic   //   Google, internet marketing, payperclick  //  142 Comments

Google AdWords has received an upgrade to give its users a more “detailed breakdown” of how their keywords are performing.

Internet marketers using the ad-serving platform can now look deeper into the quality score figure for each keyword to find out if it can be improved, according to the official Inside AdWords blog.

“Specifically, you’ll learn how keyword quality and landing page quality are performing and receive recommendations for improvement,” said Inside AdWords ‘crew’ member Trevor on the blog.

The service upgrade also includes a prediction of how changes to settings or keywords can affect the visibility of ads.

According to the Google blog, advertisers will receive an alert if any of their keywords are under-performing and be offered advice on how to change this, as well as being able to view information such as their minimum bid for the keyword and an overall quality score rating.

Google AdWords deals with pay-per-click (PPC) adverts which are distributed to websites across the internet depending on the keywords selected by the internet marketer.

These advertising services are one method of link building, which can improve the performance of a website by attracting more users

Mobile Phone Blogger Jaiku Acquired by Google

Oct 10, 2007   //   by FreshTraffic   //   Google, internet news  //  36 Comments

A little known Finland-based company Jaiku has just been acquired by Google.

Jaiku describes their main goal as “to bring people closer together by enabling them to share their activity streams.”

Basically Jaiku offers mobile phone software which enables users to microblog from both their mobile phone and the internet.

Google has already acquired another mobile phone software company, Zingku, who aim to provide mobile phone users with a range of services including sharing photos, posts and special Zingku “mobile flyers”.

Back in 2005, Google acquired a company called Dodgeball, but after no significant investment by Google the Dodgeball founders left their own company disappointed and frustrated.

All this activity has led to speculation by one industry analyst that Google’s rival, Yahoo may take an interest in Jaiku’s rival, Twitter.

In any case the collective acquisitions indicate that Google certainly seems to have taken a strong interest in the future of internet compatible mobile phone software.
Appropriately, both Google and Jaiku have blogged about the acquisition.

The Jaiku team state that new user sign-ups have been temporarily limited whilst Google and Jaiku engineers work together to produce a new, better service.

Google product manager, Tony Hsieh, writes that they are “excited about helping drive the next round of developments in web and mobile technology.”

Tony ends by extending a “hearty Google welcome to Jaiku”, but we will have to wait and see whether this really does materialise in innovative development or ends in development stagnation just like Dodgeball.

Busting some SEO myths

Aug 12, 2007   //   by FreshTraffic   //   Google, internet news  //  272 Comments

1. Google indexes a website if you add a Google Analytics code. Busted!
2. Google indexes a website if you use Google AdWords. Busted!
3. Google indexes a website if you add Google AdSense. Busted!
4. Google indexes a page that can only be reached through nofollow links. Busted!
5. Google indexes a page that is excluded by robots.txt. Plausible!?!