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Winnipeg business owners of companies both large and small can achieve rich improvements in their operations if they start to ask themselves regularly, “I have just been handed a powerful new tool. It essentially lets me communicate with anyone on the planet. How can I best use it to my advantage?”
Business owners must first ask themselves a question: As a business owner, what am I trying to achieve?
Benefits of Internet to Your Business:
1) Availability Completely under Customer Control. With the Internet, visitors?potential customers ?come to Web sites at their convenience, making them far more receptive to what companies have to say because the customers aren’t being intruded upon (as happens with telemarketing).
2) One-to-Many Communications Performed Seamlessly. The Internet offers one-to-many communications systems without losing the privacy or interaction possible by phone. A single posting at a Web site reaches as many people as visit the site that day
3) Reduced Effort, Time, and Cost. The Web makes things easy and affordable.
Not all businesses are currently bringing in added profit via the Web yet; nonetheless, every business needs to be working on it in order to be competitive today.
The Web makes it possible for companies both large and small to develop new communications processes that save time and money while enabling faster responses to customer needs.
Many industries rely on widely distributed field sales forces that may consist of independent agents or company employees. In today’s fast-moving business environment, providing these front line soldiers with the most up-to-the-minute information and the best possible tools and support is critical to success, and by using the Web, companies can do so at far lower cost.
The Internet has now led to a new definition of what customers have come to expect: In the emerging era, businesses are almost required to provide twenty-four-hour Internet communications, so that the consumer can shop from home whenever he or she wants to. Sites that prosper will be more than order-taking vehicles; they will provide a creative, educational experience that builds knowledge about their products and services and engenders sales as well as ongoing customer loyalty.
Whether your business specializes in luxury cars or real estate services , the Web offers you the opportunity to find people who are looking for what your company sells.
Need advice on Internet Marketing or Website Optimization?
Contact Fresh Traffic Winnipeg Today for a free evaluation. Contact
Extracts from Shaun Stevens
You have a product no one else has. You know everyone will want one. You have a stocked warehouse, delivery mechanisms in place and a staff ready to blow the roof off the industry. Now, how do you get the message out?
Conventional wisdom says to hire an ad agency and let them spend thousands of your dollars on dated marketing materials like print ads, broadcast spots and posters that no one will even see. Sure, it will look nice and be colorful but you need buyers not admirers and if you want to succeed in today’s digital world you need a web site and you need that site optimized to its fullest potential.
Consider the costs of producing even a one page print ad and placing that in the few magazines and newspapers that still circulate. You’re virtually at the mercy of media directors who don’t have the time for you media buyers who try to get deals for their agencies not you, media planners who think of you as a number and a creative team that likes to follow their instincts, not your vision. You could be looking at six figures, minimum… and that’s before anything has even been done. And how often do you hear people talk about a print ad they saw? Exactly. Now, for a fraction of that cost you could completely optimize your entire web site so search engines from Google, MSN and Yahoo among many others will hone in on your site, rank you near the top of searches and expose you to the millions of people who matter most: the consumers.
Ad agencies don’t want you to know this because it could make them obsolete. Everyone loves creative ideas and quality work but if it’s not getting you any customers then what are you spending your money on? Save your capital and your time by riding the wave of the future, search engine optimization. Through keyword density, custom content and creative programming a talented SEO can do in an hour what it might take and ad agency months to produce and your results will be seen online instead of waiting even more months for a tracking report on whether or not anyone saw your ad in a newspaper. Don’t waste valuable time. Get online and get optimized today.
He turns more work away than he takes, he has a select client list ranging from NASDAQ listed companies to Celebrities.
He is the person Google (Yes the Big G) paid out of court and served a NDA on in 2004 not to divulge any information on it’s search engine algorithms for years.
He once had 7 of the top 10 listings in Google, Yahoo & MSN for major keywords in the industry he worked in, scooping $100,000 – $200,000 commission cheques every month for years
Since those days his talents have been requested by some of the largest giants in industry.
For the first time ever he is visiting Costa Rica, the home of online poker and casino website companies.
Need an insight on how to be top of tree the right way?
Call Now to make your appointment 1 204 661 5295 Limited availablity. 15th -18th April
Who is this guy, our very own boss here at the Fresh Group Jerry Booth.
Office in the USA, Canada & UK
Post by Nathan
Younger people get their news online Research by comScore has revealed that young people are now getting their news from websites rather than buying newspapers.
The study highlights an opportunity for online marketers who are likely to benefit from the increasing number of young people who are using the internet for everyday activities.
“That current generations are growing up getting their news online for free is an indicator that print circulations are likely to continue their decline,” said Jack Flanagan, executive vice president of comScore.
“But the internet represents a significant opportunity to extend – and even improve upon – existing news brands and reach out to new consumers with living, breathing real-time content.”
He added that although the number of people buying print news is declining, it does not reflect a fall in the number of people who are reading about the news, “in fact, just the opposite is true”.
This week, social networking site MySpace signed a deal with Channel 5 to provide its younger members with a regular news bulletin, which can be accessed online.
Local search engine optimization is something that every business with a website should take very seriously. Advertising locally can only get you so far, having your website optimized with geo-targeting and proper keywords in mind, you can bring in a lot of traffic that you would otherwise miss.
Using a single keyword phrase in geo-targeted optimization could mean that you lose out on a lot of traffic and potential customers. While it may be the most widely used phrase in terms of your business, bear in mind that not everyone searches the same way. As an example, “local restaurants” may be the most obvious of search terms, but some people will search for those same restaurants as “best eatery” or “local hotspots”, the terms are many; it pays off in the end to remember that.
Local SEO can definitely be focused around a single main search term, but add others throughout the site. This can help boost your ranking on the search engines and you´ll find that your traffic will increase.
Or do they?
A new analysis of online consumer data shows that large Web companies are learning more than ever before about the details of what people search for on the Internet. The analysis was conducted for The New York Times by the research firm comScore, provides what advertising executives say “is the first broad estimate of the amount of consumer data transmitted to Internet companies every day.” What’s indicated is that Web companies are, in effect, taking the trail of crumbs people leave behind as they search the Internet and analyzing them to anticipate people’s next steps. So anybody who searches for information on topics such as sports equipment, clothing, hotels and soft drinks may see ads for those products and services later on.
Web firms once could monitor the actions of consumers only on their own sites. But over the last couple of years, the Internet giants have expanded their reach by acting as go betweens that place ads on Web sites, and as a result, can follow people’s activities on far more sites.
ComScore analyzed 15 major media companies’ potential to collect online data. The analysis captured how many searches, display ads, and page views occurred on those sites and in their networks. Yahoo came out with the most in a month on its own sites, MySpace, owned by News Corp., and AOL, a unit of Time Warner, was not far behind. Google also has scores of data-collection points, but the company says it is unique in that it mostly uses current information rather than past actions to select ads. The depth of Yahoo’s database helps explain why AOL is talking with Yahoo
about a merger and Microsoft is willing to pay more than $41 billion to
The comScore figures includes the data that consumers leave behind as they browse, and does not take into account voluntary exchanges of information such as, registering for sites or e-mail services.
These days, search engines’ results are directing people to sites, products and services. That is why search engine optimization has gained a big importance. Search Engine Optimization is also important in the age of the powerful web when more and more people are buying everything online.
Power of the web has promoted online shopping culture and customers mostly develop confidence in their favorite product by seeing them in searches and decide to buy. If they do not see a results, the odds of the online purchase are reduced. But if they see result of a brand they know clearly and like, then they will check the price and terms, make their selection, and purchase.
Businesses try to strengthen their presence by Search Engine Optimization. For measurable results in searches, businesses need to know what they want to project, should be committed to build by doing whatever is necessary to get the message to any segment of a target market.
This can be best done by a experts and professionals. Fresh Traffic are one of the best to build a powerful web presence that remains in front of the eyes of the customers.
Explore resources and information, rich site content and learn how they can position you at a vantage point. Better still, let them handle your optimization strategies.
Webmasters who are interested in building high traffic to their site and maintaining a successful site, should pay particular attention to Search Engine Optimization techniques which can help them improve the search engine rankings. All search engines employ some type of algorithm that brings up the resulting links when a user searches for something. No, all search engines don’t use the same algorithm. But that’s not what this discussion is all about. I’m sure all of you are interested in getting your website/blog listed in the topmost search results. listed below are 5 simple tweaks that can greatly influence your ranking in the search results.
1. Keyword Optimization
The use of relevant keywords in your site is one of the most common and also one of the simplest ways to optimize search engine ranking. It will increase your ranking if you use commonly searched words like for example: If you have a gardening site, you might want to use the word “Home gardening” or maybe even “House-keeping” more in your posts. As a result, when people actually type those phrases in the search box, your website is shown earlier because of the use of it in your web page is higher than the rest.
TIP : Don’t ever overdo it.
2. Get Link Love
Many search engines (almost all) rank your site on basis of the number of back links that lead to your site. Now basically you could do link-exchange, but search engines will rank you even higher if you get one-way links. It’s simple: The more back links one has, higher up in the search results you climb.
TIP: Try and get as many as One-way links as you can.
3. Use Image Tags to your Advantage
Site owners should also be aware that any pictures used on their site can be used to improve search engine rankings with some search engines. This aspect of search engine optimization is often overlooked because many believe the pictures are not viewed by search engines. While this is true the search engines do crawl the code of the blog in addition to the content on the blog. This means the search engine will view the information provided in the image tags. Take advantage of this by using the image tags to provide relevant keywords which can bolster search engine rankings. However, care should be taken to ensure the keywords used in these tags also accurately describe the image because visitors will often see the text included in these tags when they scroll over pictures on your site.
TIP: Make sure that the tag is relevant to the picture.
4. Site maps are Necessary
All websites need site maps. Why? Well, every site map has links to all the pages in a website and it helps search engine spiders gain even more easier access to your content. And it’s obvious that if more content is tracked by the spiders, the more results appear.
TIP: Well, K.I.S.S, keep it simple silly.
5. Search Engine Friendly URL’s
Using Search Engine friendly URL’s like http://www.freshtraffic.ca/search-engine-optimisation/ will be more effective than the long ones. Why? Well long URLs are most likely to be considered as spam by search engines and users. Keep it brief. Don’t be under the impression that longer URLs will impress your visitors. Users generally despise those kind of addresses. It’s not tough to make the change, and frankly the faster you shift to Search Engine friendly URL’s the better.
Looks like we have coursed a little stir within the SEO community in Canada,especially in the Winnipeg area where I new office is to open shortly, not before time may I add as Canadians spend more time online than any other country, have more connected households than anyone else and most are still in the dark ages when it comes to online marketing for there business.
Yes a new office in Winnipeg, another soon in BC and newly trained staff are ready to bring the world of search engine optimization and online marketing to the Canuck’s.
It’s going to be tough, these guys have heard it all before, they have either been ripped off by some website design company who profess to be SEO’s, been shafted by individuals who think SEO Winnipeg is being listed on top of Google AdWords and the list goes on, we have heard some horrendous stories within the last 6 month’s in Winnipeg while setting up the new global office.
All is not lost, we have been inundated with requests from every Province, why, because we get the job done right, we get results and we get return on investment, not hard to work out really, that’s all that anyone could ask, after all is that not what they pay us for.
So if your in need of an SEO company in Canada or search engine optimization in Toronto, a SEO consultant in Vancouver, a trusted SEO company in Winnipeg, SEO services in Calgary, website optimization in Montreal or an seo expert in Quebec, please give us call, it’s free and you have nothing to lose.
We work with company’s large and small from $100k – $100 million turnover, be the best you can, make that call today. SEO Winnipeg 204 942 4200
SEO, link building, website optimisation, article submission, directory submission, blog posting, the list goes on.
How many times have you sat at your PC and thought “OK I’m going to do some SEO for my site”6 hours later, you are still sitting there, your head hurts, your stomach is empty, and you have done nothing.
Search Engine Optimization is a frustrating time consuming job. You can spend weeks working on SEO for your site, and your rankings are still no where near where you want them to be.
The most frustrating thing about SEO is you cannot really see the results of your efforts. It may take several weeks, or even months, before you see any change in your search engine rankings. So how do you know that what you are doing today, is going to benefit your site 3 months down the line? Well unless you are an SEO expert you don’t.
So what is the answer? Well the answer is to outsource your SEO work to someone that specializes in SEO. Would you consider rebuilding the engine on your car? No, you would probably employ a car mechanic to do it for you. So do the same with your SEO.
How do you know which SEO companies are good at SEO, and which are just good at talking? Testimonials are one way. Don’t just read the testimonials on their site, as most, if not all of them, are made up. Ask for telephone numbers of their clients and speak to them directly. Or ask them to show you results that they have achieved for their clients. If they will not give you this information just move on to someone who will.
A good SEO company will tell you exactly what they are going to do for you. They will try to explain SEO in a format that you will understand, not try to baffle you with tech speak.
Take SEO Company Fresh Traffic for example, they are an SEO company based in Globaly with offices in the UK, USA & Canada. They believe that the key to their success is customer service. They give their customers free SEO resources to help them understand what SEO is all about.
Look for SEO companies like Fresh Traffic. Companies that are not afraid to explain SEO in lay mans terms. If you have a better understanding of what is involved, then you are in a better position to decide what you need. It is then down to the SEO company that you choose, to deliver the results that you are after.
Choosing an SEO company is very a difficult job, there is no doubt about that, but if you take a few of these pointers on board, then you should be better equipped to negotiate the minefield that is SEO.