So unless you’ve been living under a rock, 2012 is set to be an immense year in the mobile search industry. There was some talk at the recent Mobile World Congress event to shed some light on mobile usage, both in European countries, the US and Japan.
And out of a survey of 1,000 respondants the answers are still, quite surprising. First off there’s the point that using a smartphone to search has made nearly 100% penetration in the market, and most of those search at least once a week. And according to StatCounter Google browser based mobile search accounts for 97% of that share. If that isn’t enough of a spur to work on your mobile site, how about when you consider the social side of the mobile web. Particularly in the US, it was found that over 90% of smartphone owners sought local information in their searches, and that smart device owners were heavy social networking users. Taking that 90% of local searches, 25% of them made a purchase based upon their findings and more than half of them contacted the business they found.
That’s only the US numbers, and already it’s easy to see that the numbers are quickly climbing. Some of the other discoveries made can be found here, but some of the highlights contained within I’ve pasted below.
Half of mobile shoppers make a purchase on their device, and 20% of those (US) make a purchase daily.
More than a third of consumers admit to carrying a smartphone in order to compare prices while they shop.
More than 1 billion people (globally) will use mobile devices as their primary internet access point.
There’s only some of the data reflected by the study, are you and your website ready for the mobile web?
Valentine’s day, not really a holiday, but people are still out there shopping for that special someone. Some bought their gifts early, or if you’re the average guy you’re out there this afternoon picking up a few last minute things. But whether you’re shopping today, even if you’ve already finished your shopping, have you taken measures to capitalize onthis spending day?
It’s estimated that this year in the US they’ll be hitting the highest in the past 10 years in terms of spending. That includes everything from cards, candy, and flowers, to jewellery and ‘casual’ attire. The biggest spenders – ladies doting on their men who’ve been shopping since January and comprising more than 150% of the search volume. Men haven’t totally been out of the game however, and have even stepped up their play – jewellery and flower delivery searches have grown 10% and 20% respectively. The big step for this year though has been couples massage with 50% growth.
Now numbers are good to see and everything, but how does that break down as a business owner in the real world? On average Google handles 400 million searches per day, and during a shopping holiday like Valentine’s Day, search volumes are temporarily boosted. So if you’re in the jewellery market for example, you’d want to ramp up your SEO at least a couple of weeks before the big day, just to pump up visibility. The days do seem to fly by while you have your nose to the grindstone, but you need to observe how trends are shifting online. Being able to correctly and accurately predict the shifting trends online can mean the difference between lost income, and capitalizing on a gold mine in search.
What is a domain name worth? well the average price of a .COM domain name is $2,595, according to a study released last week that analyzed 10,608 domain sales during the first quarter of 2011.
Buy your Domain Today
This could be pretty useful information for digital marketers out there to work into their budgets, but more importantly, they should look at the overall value that a domain provides because the return on investment can be fairly substantial.
Domain names are a pretty basic tool in the digital marketer’s arsenal and should be a main component of any campaign, brand management strategy, product marketing strategy, or even an SEO strategy. However, their importance is often overlooked and can sometimes be cast aside due to the sticker shock of how much the right name costs.
Domains have been sold for $13 and for $13 million, but if you consider the average price, it’s a reasonable investment in the grand scheme of a marketing budget. To put it in a brick-and-mortar perspective that most anyone can understand, $2,600 is roughly the cost of a vinyl sign or display booth, making it a very reasonable investment for most companies.
Another thing to remember is that a domain is an investment, The money you spend upfront on a domain will pay dividends in the traffic it helps generate, but it’s also an asset that will appreciate in value over time. According to the same market study that benchmarks domain transactions, the average price of a .COM increased 9 percent from the first quarter of 2010 to the first quarter of 2011.
We often take domains for granted because they’ve become a part of every day life, but they’re a valuable tool for driving traffic, and in the end, that’s what it’s all about. Short and memorable domains can make your site easier to find for new and returning customers; keyword domains can improve SEO and reduce the money you spend on SEM; domains that define a category can capture natural type-in traffic. With the right strategy, domains prove their value many times over.
You only get one domain name, when it’s gone, it’s gone. Securing your business or personal domain name should be one of the first things you do online for Branding, Marketing & Sales.
If you require help securing a domain name for your business or to check out our stable of branded domains, call us today 1.866.259.2483 or drop us a line, we would be happy to help.
Gene Simmons was in Winnipeg last night on his speaking tour, and we even gave him the key to the city! Before he came to town however, he’d given an interview which touched on a very important business point. The KISS frontman is entirely self made and merchandised the group to super stardom, so it’s safe to assume he knows a thing or two about making a buck.
In a quick interview he made a very important business point, one which all business owners new and old, need to take heed of. “..everybody is really in the same business: The fame business. You have to make your name mean something and people have to recognize your name is synonymous with quality. Your name and your story should precede you.” His response is exactly what we’ve been trying to tell clients old and prospective in the search game, you need to begin branding yesterday because the world is changing today. When you have quality products or services, your name should be on the lips of those in your niche without a hesitation and you should be found online with a simple search of your brand.
Even Google is getting in on the brand band wagon so to speak. Recently images and reports have cropped up on a change to the way the SERPs are being displayed. Typically your title is in blue with a snippet of information and your website url is displayed on the bottom in green. Lately however, Google has been playing with the idea of displaying on the brand name of the result; displaying Facebook instead of http://www.facebook.com as an example.
The time to make your brand is now and the time to make your brand known is now. Making your company brand name synonymous with quality, integrity and worth can carry your company to great success. Or you can sit on a dated website with your yellow pages ads and radio spots, and wonder why the new guy in town is making it rich while your customers slowly flit away.
There are risks and rewards to be found for your business in any advertising avenue, when you get to the bottom line you need to weigh the costs versus the return on the investment. And while some of the oldest marketing tricks in the book still work, like television, radio and newspaper. The simple truth is, less and less people are buy newspapers, watching television or listening to the radio.
Consumers are beginning to PVR their favorite shows, skipping the commercials and spending their time watching the content they want to see. Newspapers, once one of the largest staples of information, readership has been steadily dropping as more and more people get their news from an online source whether it’s via their computer or even a smart phone. Radio is starting to show some declines as commuters plug in their portable music devices and tune into their own music libraries. Online advertising is still in its infancy here in Canada especially and it’s painful to see when businesses and organisations just flat out refuse to listen to the evolving market.
Here in however, also lies a problem in and of itself. When you’re making that step online, who do you turn to for help? There’s no SEO club, there’s no secondary education available in a formal schooling to teach people how to effectively code online for optimization. We don’t carry cards, we don’t have a monthly news letter and we most certainly do not all fit into the same basket. So what is there you can do to ensure that the “expert” that you’ve hired is the real deal?
You can start at the beginning, asking for such things as previous clients and how their rankings were affected. You can search for their website using keywords you would expect them to be optimized for. Touting themselves as a PPC expert? Google them. Search for them on Bing, Google, Yahoo, pick your engine and scour away. If you’ve found that you’ve hired someone selling themselves as an expert and all they do is build you a Facebook account and a Twitter account, then don’t worry you still have time to get into the game. But don’t be fooled, your competitors are playing the same game as you, and if they started before you, they have the lead however temporary. To catch up, you’ll need to play harder, faster and better than everyone else.
So the Yellow Pages are finally getting it, I spoke with these people when I first arrived in Canada in 2007 at their request and told them as much.
But like most businesses here the truth hurts, YES you are behind a few years and playing catch up, but at least your starting to play now. The idea of a cocky little Brit telling them what they need to do with their business in a new digital world does not go down very well, they always know best.
So they have managed to get rid of the Auto Trader to the Brits to pay off mounting debts, losing $500k on what they paid for it, (bet they wished they listened now) but to be honest the British Autotader is a lot better, so may be something to look forward to in Canada.
Sensis CEO Bruce Akhurst broadcast a new strategy for the directories arm of Telstra this week stateing
“The marketing and advertising environment confronting small businesses today is totally different to what it has been in the past. Gone are the days where a local business owner wanting to advertise their business would simply advertise in the Yellow Pages, paint contact details on their company car and print business cards,” he said. (No shit Sherlock)
“The explosion of technology and advertising channels, and the popularity of digital devices, has created a complex digital world that small businesses must be part of to ensure they are found by customers looking for their services.”
Well better late than never so they say, so when the Yellow Pages girls & boys come knocking for your advertising dollars, dont forget this is as new to them as it is to you, Remember experience counts, seek out the Orange in your area.
Facebook has become the most visited site above Google and all others online. It’s not uncommon to find a story about Facebook versus Google/Bing/Yahoo or about how they’ve reached 500 million plus members. Millions upon millions of people communicate, play and flit away hours on the site, and the site is reportedly worth billions.
But at the end of the day, is it really a financially savvy move to advertise on Facebook? In 2009 it was, as the cost for a click was only 27 cents, but for a click through rate of only just over half of 0.1%. And as time goes on you’d expect things to get better, but in 2010 the cost per click actually nearly doubled in cost to 49 cents, and the click through rate dropped. With so many member accounts, it’s hard to believe that the advertising model has such a bleak factual bottom line.
With the benefits of advertising on Facebook being parlayed as being targetted via friends within the site, the numbers display the honest truth. While ads may last longer, and be presented more relevant on your Facebook pages, you’re less likely to use them than if you were to find them else where online. Even banner ads on websites performed better on the bottom line. Oh well, at least there’s Mafia Wars and Farmville right?
Consumers are increasingly using their mobile phones to visit retailer’s websites.
According to research from ForeSee, which found more than 30 per cent of shoppers use this method to make a purchase.
This could encourage companies using SEO services to look at their digital marketing when it comes to the mobile web.
As many as 67 per cent of those who visited a shop’s website did so while they were in the store, while 26% used their gadgets to check out a competitor’s website to compare the two price offerings.
“Any retailer not actively working to develop, measure and refine its mobile experience is leaving money on the table for competitors,” the report’s author Kevin Ertell said.
Some 10,000 e-shoppers were quizzed in the survey, which also discovered 8% of mobile users visiting UK retailer sites made a purchase.
The Mobile Association recently predicted smartphone sales will see more people accessing the web via the devices in 2011.
With the rapid advancement of the web, the technologies that control it and the methods that people interact with it, it makes me wonder sometimes what’s going to happen by 2020.
*cue time warp*
Your morning might be something like while getting ready for work, you’re receiving all of your local newsfeeds directly to your 3D/Holo television already sorted and delivered relevant to your interests. News snippets, weather announcements followed by sports results all fully controllable should you desire more information. The commute to work, in a hands free car navigating itself to your meetings. No one works in offices anymore, the instant web and cloud offices makes physical locations a throwback to the previous centuries way of doing business.
With cloud computing being fully integrated into mainstream business, social and common use, communication has never been simpler, or faster. Terabit internet in the sprawling cities ensures that there’s always enough bandwidth. And for those with pockets full of money, neural interactivity direct to a focusing lens you wear like glasses; providing a vast, interactive surface with which to work and play.
Online search, commerce and social activities will most likely be completely merged; think of a mega company the likes of a Google and Facebook merger. We’ll call it GoogleBook. A complete portal, with news, social feeds from friends and family, shopping via search and instant messaging for friends, family and clients. Micro-blogging sites like Twitter, would be absorbed and added to the already potent offerings provided by such a massive company. The idea of privacy online has matured and changed with the baby boomer generation gone offline to relax in peace, and the tech savvy information generation coming into it’s prime as the dominant work force population.
The web will be faster, cleaner and more relevant to each individual as the Google algorithm, Facebook social algorithm, and the Amazon shopping algorithm all become written together into a do it all super algorithm. With signing in online, it will deliver the content you’re interested in, show you what your friends have been doing the last few days and find the local best deals for the new television you were thinking of buying.
*end time warp*
It’s going to be an exciting time to be online, even in the next few years let alone in the next 10. The web and it’s technologies are growing at an exponential rate, what we’ve learned and discovered over the last 25 years online, will be doubled in the next 3-4 years; and then that time will be cut again and again. Until discoveries are coming at such a rate, that it’ll be expected to have new tech every week, instead of every couple of months.
You could also subscibe to the theory that it’s game over in December 2012 as well. No one knos what’s to come in the next few days, let alone years. Here’s hoping the web continues to grow, mature and evolve as quickly as it has been.
Appearance, usage, accessibility and speed. Four qualities which should be incredibly important to any website owner and doubly so for users. If a site isn’t appealing to the eye, easy to use, have intuitive navigation and is slow to browse, it’s almost certain to be skipped over by users first and search engines later.
The qualitites came to mind over a conversation with a friend, they’d lamented that the coroporate side had changed the website and made it unfriendly to use. Previously their site was css based, very little code written on page, and had a good deal of content to be indexed relevant to their rather competitive niche. The new look and layout for their site, abandoned CSS in favor of Java, Ajax and active scroll over elements on the page.
The new site is visually more appealing than the old one, the effects that were added with all of the new coding however, was unecessary. Dropping indexable, search engine friend CSS for Java and Ajax was a half step backwards though in the search wars. While the coding offers a great deal of flexibility in what your website can look like and do, it’s basically entirely skipped over by search engines. The website in question has been running a brief survey on the new look and feel, and so far the consistent response has been that past consistent users, have begun to use other portals to meet their needs. Their new site, while more appealing to look at, was too slow, difficult to navigate and wasn’t easy to understand at all.
It’s a good example of the addage, “If it isn’t broken, don’t fix it”