Google, the king of the web, the go to guys in the realm of search, and the players holding all the cards, was put to their own test. Just some of the self imposed questions for Google:
How many of Google’s web pages use a descriptive title tag? Do we use description meta tags? Heading tags? While we always try to focus on the user, could our products use an SEO tune up?
So how did they do? The report was published on their own webmaster blog, but it will be just a couple of the more interesting points we’ll touch on. Google always works for the user, to improve the users experience. They don’t work for their own ends, on how to rank or be found online, Googling is a verb now, so it’s not hard to find them. Some of their fixes they found which were needed included 404s, broken links, URLs were confusing in some places, and better titles and description tags for their pages.
As described in their own SEO report card :
Google’s SEO Report Card aims to identify potential areas for improvement in Google’s product pages. If
implemented, these improvements could:
• help users find our pages more easily in search engines
• fix bugs that annoy visitors and hurt our pages’ performance in search engines
• serve as a good model for outside webmasters and companies
They took 100 pages of different Google products, and ranked them following common SEO strategies. They found interesting numbers such as, 33% of their products had descriptive meta tags. Only 1/3 of their pages had proper snippet text, terribly low number for the company who relies on that tag, in order to pass on the summary of a page to a user.
They found that only 10% of their pages had proper titles, in length and format. They have some confusing URLs which could be redirected for ease of use, and that nearly half of their images alt text needed improvement. 301s, 404,s and proper tags missing oh my!
The entire report is an insightful read, and it’s plain to see that even when you’re the king of search, you can still make mistakes from time to time.
You can read the report for yourself here I recommend the read.