As consumers are spending more and more of their online time on social networking pages as opposed to traditional brand websites, many business experts are now recommending that businesses incorporate
Facebook has made a huge impact online: there are now over 100 million monthly visitors to the site, and this figure is on the increase. While some businesses are beginning to use social networking sites in their marketing efforts, most business experts say that few companies are investing enough time and effort to make the most of this opportunity.
The benefit of Facebook, and other social networking sites, is that businesses can communicate directly with their customers. This provides an enormous marketing opportunity for brands, but it is crucial, say the business experts, to ‘get it right’.
There are a few key rules that are critical to making good use of sites like Facebook for marketing. Firstly, according to the business experts, consumers do not want to be advertised at. Instead, consumers want conversation, and they want businesses to add value to that conversation. Once you become known as a ‘good brand’ online, consumers will begin to start spreading the word for you, according to business experts.
Next, business experts caution that it takes more than simply having a high number of contacts online to leverage social networking benefits for your business. You need to ensure that you have a quality connection with each individual friend online otherwise you will risk not appearing genuine.
With the increasing popularity of social networking sites, some business experts are even questioning the need for traditional brand based websites. If you can build your branded social network page, they say, then you may not need the traditional website.