Brace yourself, because the biggest, crazeist, most incredible kept secrets of SEO is going to be discussed today. Are you ready to hear what it is: there are SEOs out there who don’t know what SEO is, and there are those who even think that AdWords is SEO.
Shocking I know, but it’s unfortunately true. There are hundreds of people out there, even just in Winnipeg who call themselves SEO experts. And when you sit down and speak with them, it becomes quickly apparent that they may have an idea as to what search engine optimization is. They just don’t quite have the tools, experience, or connections to make the magic happen.
Being an SEO expert is more like a blanket statement as opposed to calling yourself a professional shoe salesman for example. And even if you were an expert shoe salesman, there are still dozens of different styles of shoe which can be worn for any sort of activity, so even in as what may seem as mundane a job as shoe sales, there are intricacies. When it comes to search, there are many different aspects to the game. There are copywriters, who help you generate unique, compelling content for your website. There are people with a skill set in helping you work out site usability issues. Having a high bouce rate on your internal pages, an SEO with a knack for site usability is what you’re needing. Some have a knack for spotting trends as they happen, and some know only what they’ve read in a book or a blog.
Those are the ‘experts’ which comprise the majority of the profession. And at the top end of the spectrum you have the true search experts. We can break down your site and help clean up any messy coding or usability issues. We’ll help you work out your content, work out a clearer call to action and how best to leverage your desired key terms for your best results. And we’ve already picked out the next trending topic in your industry and are working out a strategy with you to capitalize on it. Careful you don’t end up on the wrong end of the SEO line, and end up like poor Dilbert here.