Tuesday Twitter announces their new business model of Promoted Tweets to help the company generate revenue to help with the costs of running their equipment.
On Wednesday, Google announces the arrival of the ability of searching past Tweets, in an index of sorts of the history of Twitter.
Twitter, is taking a page from the Google playbook with ad generating tweets (AdWords anyone?), and Google is working it’s way into the real time search areana by including the newest Tweets, and now indexing all of the past ones up to the companies beginning.
In the strictest sense of the word, they’re not true competitors, as they provide different services to users. Google, returns relevant search results to users who search for specific strings. Twitter, is a real time account of the world. It’s a play by play of the world, as it happens.
A thought which has surfaced, and gained some momentum in discussion, is the idea of Google and Twitter joining forces, as opposed to outright confronting each other. In a sense, it would combine the best of real time accounts, with the worlds most powerful search engine; a very potent mix.
But, now that Twitter has developed it’s own revenue model, which it’s still working on, is it enough to keep its solidarity? Or will Google find a way to gobble it up, time will tell. If that happens, what’s the new term to be?