SEO (Search Engine Optimization) | Online Branding & Internet Marketing

Do you want your Website seen by the Top Search Engines? We can help.

Fresh Traffic is a Winnipeg, Manitoba Canadian-based, Internet marketing company that specializes in (SEO) search engine optimization, online branding, paid search advertising, web analytics, social media marketing, email marketing, web and interactive media development. We are the search engine people to trust, over a decade at the very top of search engine results for ourselves and our clients. Call Today 204.942.4200

The Internet has broken down geographical barriers, enabling fast-moving small companies to compete effectively with much larger rivals. What all successful online businesses share is an Internet presence which is promoted and supported by an effective Internet Marketing strategy.

It is not enough simply launch a website, submit it to a few search engines and expect visitors to find the site. The key aims of an Internet Search Marketing strategy are to achieve high website visibility, high rankings and enhanced conversion rates.

An Internet Marketing campaign which attains all three will generate a stream of high quality traffic for the website, a high proportion of which can be converted from browsers into buyers. High volumes of targeted traffic combined with high conversion rates produce highly profitable websites.

"The best method for getting a solid Return on Investment (ROI) is smart Investing"
A common response is that people just "Wing it". Why? Because you always get what you pay for.
People come in two groups online.
1. People who make money using the internet
2. People who don't

What makes a perfect client? Someone who is dedicated to being an expert in their field and hiring other experts to do the things they do not do. We are experts at SEO. (Search Engine Optimization), Social Media &the Internet as a whole, this is what we do. If you are serious about making money online, we will be thrilled to talk about building your business and not just a website.

NOTE: One more thing, Not everyone can be on top! Only the people who commit and make the sacrifice and investment can be on the top. If that is you and you decide to use us as your search engine marketing company then "We will see you at the top".

Ready to Start Your SEO Campaign?

Because search engine ranking criteria is always changing, SEO cannot be thought of as a one time fix-it-all type of solution. It requires ongoing maintenance and dedication to understanding how the search engines locate, retrieve, index, list, and rank findings. Professional, ethical SEO requires time, dedication, and commitment.

Each website is different and each industry has a different level of competitiveness surrounding it. However we work very closely with our clients to get the listings that THEY WANT under the keywords that are relevant and will bring in the highest level of response and return.

Search engine optimization has the lowest cost-per-sale/ acquisition than any form of advertising -online or offline! Costs are lower than pay-per-click (PPC), direct mailings, yellow pages, newspapers, magazines, radio, and television --yet SEO delivers exactly the kinds of customers every business is looking for customers that are actively looking for the products and services they have to offer.

Search engine optimization is also referred to as: SEO, website optimization, search engine marketing, search engine positioning and placement, web site promotion, and website marketing.

If you are ready to attract more qualified traffic or if you have questions about search engine optimization, please Contact us today for more details.

 

Understanding the SEO Industry

Search Engine Optimization (SEO) or Search Engine Marketing (SEM) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site.

SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines. As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for.

SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users.

One of the challenges facing any new industry is creating a demand for and an awareness of the industry in the mind of the consumer. Since many Website owners have only a general idea of what search engine optimization (SEO) is and how it works, we've come up with an analogy from another industry that makes it easier to understand.

Search Engine Marketers = Ad Agencies
Search engine marketers dealing with paid listings are very similar to ad agencies in offline media. They work with the message and the creative to get people to take action: to buy, subscribe or register. They have budgets and are able to monitor results and tweak campaigns to get the maximum return for their clients. It's pretty easy to see the parallels between SEMs and ad agencies, but a little harder to understand the role of search engine optimizers, as they relate to the "free" search listings.

Search Engine Optimizers = PR Firms
A search engine optimizer is actually very similar to a public relations firm in the offline world. PR firms try to get their clients mentioned in news stories and featured in print and broadcast media, i.e., they obtain "free" publicity. An SEO consultant attempts to get their client's site listed highly in the "editorial" or "free" listings of the search engines. As with offline media, the editorial content (or listings) often carries more credibility with consumers.

Just as a pr firms carefully writes press releases and formats them in a way that is favourable to the news media, a search engine optimizer adjusts the code and wording in a site to present it in the way that the search engines prefer to read it. A good SEO (just like a good PR firm) will create content that is interesting and useful, making it much more likely to be ranked well (or be newsworthy). PR firms often act as image consultants as well, working with the company and its executives to make sure they present the best possible impression when meeting with the press. They make sure their message is consistent and in keeping with their brand, to help firmly cement the company's image in the mind of the customer. A professional SEO often does the same thing for a site, making design or usability recommendations to ensure that once people arrive they will easily be able to find what they need.